It all begins with a phone call. The idea behind this book is to offer the reader a step by step point of reference on telemarketing. A “how to” guide, if you will on the finer points of telemarketing for small and mid sized firms. Although this book is geared towards a specific market, any firm will be able to come away with some useful tips on business development and telemarketing. Who is this guy? And why is he an expert? As a telemarketing consultant for over 20 years, I have had the honor of working with a variety of firms, both large and small. I’ve spent a great deal of time consulting and educating them on the ”art of telemarketing and business development. I’ve sold everything from radio air-time (PSA’s) to setting appointments for life insurance agents. I’ve paid my dues. The two things every firm had in common was a) need for someone to set appointments or generate leads and b) an unwillingness to do it themselves. I’ve made a nice living on these two facts. While working as a telemarketing manager for what I thought was a go- nowhere job, I came to a realization. I became extremely frustrated with the way most telemarketing firms were ran a “boiler room” high- pressured phone room. Most people don’t want to be “talked into” a sale they want the opportunity to think about it and decide if they have a need for the product or service. I was also frustrated with my salary. At that time no telemarketer was making over $6.00 per hour. And managers were only making $2.00 more. After one time two many of having it out with my boss about “procedure” I decided that I could do this myself. I could actually contact firms that needed a telemarketer and work strictly as an independent contractor, with my own business savvy and rules. I was very naïve then. I was 21. In any event I had the epiphany that there must be a huge market for small firms that needed someone that they could keep on retainer and wouldn’t have to pay them as an employee. The firm could sign up for whatever contract that they wanted 1 month to 1 year. And I could charge whatever I felt comfortable with so long as the market could bear it. (I later understood this to mean whatever most clients will pay for my services. And so my firm, Telemarketing Consulting Services was born. In the beginning I had no idea what to charge so I decided to charge just slightly more than what I made as a telemarketer, $6.66 per hour. Again I was 21, I didn’t know nuthin!!! Pretty soon I was signing up everything from contractors to janitorial services to computer- based companies. After awhile my clients referred their clients to me. For a long while I couldn’t keep up with demand. What I enjoyed most, was the diversity in clientele. No two clients were the same and the ironic part was that I was working in industries that I knew nothing about. Insurance, graphic design, printing it didn’t matter. Over the years I was pretty content to simply handle the clients and make the money (I had given myself substantial raises since that first year) until one of my clients had some specific interest in learning how to do what I do. So he hired me to train not only himself but also his staff. (Naturally I charged more for this service) I finally started to wise up and became a consultant. Along the way I began to realize, yet again, that there was a great many people looking for information in a written form. Some of them were already clients and others were simply interested in learning the art of setting the appointment. So once again necessity being the mother of invention, The Telemarketing Newsletter was born. This became a real way for me to get information across to the masses, satisfy a long standing dream of mine (publishing) and maybe pick up a few extra clients along the way. “Telemarketing News” became a monthly resource of information to get the tools on needed without signing up for a lengthy (and costly) telemarketing seminar. And while the

Contains over six hundred alphabetically arranged entries that provide information on various aspects of small business, covering human resources, production and productivity, financial activities, marketing, legal issues, and many other topics.

Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques

Established in 1911, The Rotarian is the official magazine of Rotary International and is circulated worldwide. Each issue contains feature articles, columns, and departments about, or of interest to, Rotarians. Seventeen Nobel Prize winners and 19 Pulitzer Prize winners – from Mahatma Ghandi to Kurt Vonnegut Jr. – have written for the magazine.

A friend told me about a new person he'd invited over for dinner later that night. Since my friend is the world’s worst cook and hates cookbooks (too complicated and the recipes are never broken down for single serving meals) the task fell to me to help. My suggestions included everything from a roasted chicken to a stir fry. I also told him he could, a) have me prepare the meal for him, b) do take out c) starve, d) I could help him come up with a few simple recipes he could make himself in 30 minutes or less. While putting together his menu he asked me a question. ”Have you ever thought of writing a cookbook”? To which I replied, ‘if I did, it would be specifically for single people.’ And as they say “necessity is the mother of invention”. The Single Person’s Cookbook is written for anyone without a wife/husband/children or significant other to cook for. Or for anyone needing to impress a date or serve a special someone a great meal because you care. In short, it is for anyone who wants a simple, fast, elegant, low fat, (and yes, romantic) home cooked meal in minutes. Each chapter will include approximately 5-10 recipes a- piece and tips to help make the cooking process easier and more enjoyable. Although, I have included measurements for these recipes as a frame of reference, I’d like to note that I rarely ever measure anything...ever. In creating a simple meal, I find that using the six senses (instinct being the sixth) are far more important and reliable than a measuring cup. As a single man myself over 40, I'm often aware of the irony of life's little lessons (The blind date that turns out to be your ex-lover’s, ex lover). This book will not only be informative from a culinary standpoint but also offers funny little observations about getting through life as a single person of a certain age. (Think “Sex in the City” meets 30 Minute Meals from a gay man’s point of view.) The book also offers tips on fitness (I went from 232 lbs. to 165lbs in about a year) as well as ways to save money on your food bill. Upcoming books in” The Single Person’s Cookbook” series include “Cooking from your Garden” and “Southern Cooking”.

"The only continuing source that helps users analyze, plan, design, evaluate, and manage integrated telecommunications networks, systems, and services, The Froehlich/Kent Encyclopedia of Telecommunications presents both basic and technologically advanced knowledge in the field. An ideal reference source for both newcomers as well as seasoned specialists, the Encyclopedia covers seven key areas--Terminals and Interfaces; Transmission; Switching, Routing, and Flow Control; Networks and Network Control; Communications Software and Protocols; Network and system Management; and Components and Processes."

Established in 1911, The Rotarian is the official magazine of Rotary International and is circulated worldwide. Each issue contains feature articles, columns, and departments about, or of interest to, Rotarians. Seventeen Nobel Prize winners and 19 Pulitzer Prize winners – from Mahatma Ghandi to Kurt Vonnegut Jr. – have written for the magazine.