With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

GIS combines diverse kinds of geographic information, and that gives forward-thinking companies an indispensable new tool. In the toolhouse telecommunications marketplace, GIS can help firms streamline network design, find the cleanest paths for wireless operations, or solve difficult connectivity problems. Companies like the ones in this book are also finding that GIS will solve marketing and customer service needs - combining up-to-date geographic information with such data as demagraphics, service call histories, and revenue.

With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

Busy decision-makers need the specifics quickly, without plowing through details that do not affect the economics of a project. Telecommunications Cost Management presents the key facts up front, with sample calculations for broadband, local access, equipment, and service alternatives. It provides a blueprint for cost reduction across all major technologies - from frame relay to IP telephony to contract recommendations. The text presents scenarios showing the effect of different architectural strategies for both voice and data communications. An Architectural Review lists alternatives to the traditional PBX and discusses how to minimize local access costs.

This book provides an intuitive introduction to TMN. While it covers the full breadth of the TMN at a high level, it delves into technical details that are relevant to security. It provides an easy yet comprehensive discussion of the security mechanisms used to protect the TMN and shows how to integrate security of network management, the management of security-related information and network operations.