How are businesses responding to global changes in markets driven by changes in technology? Whatever the industry, the trends are familiar: globalization and the rise of industrial conglomerates, mergers and acquisitions, the networking of businesses and markets, outsourcing and shifts in the distribution of resources and production, all reflected in the emergence of new players, new products and services and new forms of competition. As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. The industry is currently experiencing fierce levels of competition, extreme financial pressures, restructuring and the threat of technology-induced obsolescence. Added to these are the challenges posed by new and potential entrants to the market, the emergence of new products and services, new ways of doing business, including trading in virtual markets, and the vulnerability of traditional business models. The suitability of book publishing as a context for researching the emergence of knowledge-based business becomes all too apparent. Through combining primary research with secondary analysis drawn from the relevant literatures, Books, Bytes and Business is both a readable and informative account of business in the knowledge-based economy.

Digital culture is often characterized as radically breaking with past technologies, practices, and ideologies rather than as reflecting or incorporating them. Memory Bytes seeks to counter such ahistoricism, arguing for the need to understand digital culture—and its social, political, and ethical ramifications—in historical and philosophical context. Looking at a broad range of technologies, including photography, print and digital media, heat engines, stereographs, and medical imaging, the contributors present a number of different perspectives from which to reflect on the nature of media change. While foregrounding the challenges of drawing comparisons across varied media and eras, Memory Bytes explores how technologies have been integrated into society at different moments in time. These essays from scholars in the social sciences and humanities cover topics related to science and medicine, politics and war, mass communication, philosophy, film, photography, and art. Whether describing how the cultural and legal conflicts over player piano rolls prefigured controversies over the intellectual property status of digital technologies such as mp3 files; comparing the experiences of watching QuickTime movies to Joseph Cornell’s “boxed relic” sculptures of the 1930s and 1940s; or calling for a critical history of electricity from the Enlightenment to the present, Memory Bytes investigates the interplay of technology and culture. It relates the Information Age to larger and older political and cultural phenomena, analyzes how sensory effects have been technologically produced over time, considers how human subjectivity has been shaped by machines, and emphasizes the dependence of particular technologies on the material circumstances within which they were developed and used. Contributors. Judith Babbitts, Scott Curtis, Ronald E. Day, David Depew, Abraham Geil, Sharon Ghamari-Tabrizi, Lisa Gitelman, N. Katherine Hayles, John Durham Peters, Lauren Rabinovitz, Laura Rigal, Vivian Sobchack, Thomas Swiss

How do you build the foundations of Customer Experience in your organization? How do you craft genuine, authentic customer experiences with today's people, processes, and technology? Discover "CX MasterBytes" by Sheena Joseph, a seasoned leader in India’s corporate arena. Drawing from her extensive experience with leading business houses, Sheena shares invaluable stories, strategies, and insights to master CX foundations and navigate challenges with clarity and empathy. This guide explores the latest practices in People, Process, and Technology, offering many bytes of wisdom to build a robust CX framework. It provides authentic engagement principles and sharp solutions, debunking myths while offering humorous anecdotes from the frontlines of experience management across diverse sectors. Dive into this essential handbook for executives and leaders seeking to elevate their CX journey and drive meaningful impact in Products, Industries, Business, and Customer segments for your work.

The oil and gas industry is at a crossroads. Recent low prices, rapidly growing alternative fuels like renewables, the permanent swing from peak oil to super abundance, shifting consumer preferences, and global pressures to decarbonize suggest a challenged industry for the foreseeable future. Digital advances offer ways to lower costs of production, improve productivity, reduce carbon emissions, and regain public confidence. A wait-and-see attitude to digital innovation has failed many industries already, and the leaders of oil and gas urgently need guidance on how digital both disrupts and enhances their industry. Written by the world's leading experts on the intersection of digital technologies and the oil and gas industry, Bits, Bytes, and Barrels sets out the reasons why adoption is slow, describes the size and scale of both the opportunity and the threat from digital, identifies the key digital technologies and the role that they play in a digital future, and recommends a set of actions for leaders to take to accelerate the adoption of digital in the business. Providing an independent and expert perspective, Bits, Bytes, and Barrels addresses the impacts of digital across the breadth of the industry--from onshore to offshore, from upstream to midstream to integrated--and outlines a roadmap to help the decision-makers at all levels of the industry take meaningful action toward promising and rewarding digital adoption.

This revised edition has more breadth and depth of coverage than the first edition. Information Technology: An Introduction for Today’s Digital World introduces undergraduate students to a wide variety of concepts that they will encounter throughout their IT studies and careers. The features of this edition include: Introductory system administration coverage of Windows 10 and Linux (Red Hat 7), both as general concepts and with specific hands-on instruction Coverage of programming and shell scripting, demonstrated through example code in several popular languages Updated information on modern IT careers Computer networks, including more content on cloud computing Improved coverage of computer security Ancillary material that includes a lab manual for hands-on exercises Suitable for any introductory IT course, this classroom-tested text presents many of the topics recommended by the ACM Special Interest Group on IT Education (SIGITE). It offers a far more detailed examination of the computer and IT fields than computer literacy texts, focusing on concepts essential to all IT professionals – from system administration to scripting to computer organization. Four chapters are dedicated to the Windows and Linux operating systems so that students can gain hands-on experience with operating systems that they will deal with in the real world.