Unleash new possibilities for reading promotion and readers' advisory with these technological tools that can help you to catch the interest of young readers and direct them toward positive reading experiences. Gone are the days of browsing library bookshelves—today's readers live much of their lives on their devices. Learn how to meet these young readers in their online activities by using technological tools that support independent reading and reading choices. This book shows you how to use not only more traditional social media such as Facebook and blogs but also video, audio and print applications, databases, and more. You'll learn how to use new apps such as Moovly, Koma Koma, and Booksnaps; well-known media including Twitter, Skype, Flickr, and Goodreads; and Soundcloud, Smore, Flipgrid, and ebook clubs for reading promotion and readers' advisory. For each of these technologies, you'll find a brief description of the platform, its content and applications, notes about the platform and its cost, how to use it for book promotion, and step-by-step instructions for promotional activities. Screenshots and drawings illustrate the instructions.

Today’s youth have available an unprecedented array of information and media, and today’s literacy must extend well beyond decoding the printed page. As the keepers of information, how do librarians help boys and girls separate relevant from irrelevant, important from unimportant, helpful from harmful? How can librarians help students become self-sufficient learners? This book addresses today’s need for literacies in technology, reading, information, and numbers, as well as visual, aural, and media literacy. With thorough consideration of the latest research, it focuses on how gender affects the way these literacies are learned, experienced, and used. Exercises are recommended to help students of both genders become effective learners and managers of their environment. After delving into issues of gender, such as differences and similarities in the way boys and girls learn, discussion concentrates on how librarians and other educators can design learning activities with gender and technology issues in mind. Individual chapters deal with each type of literacy, and the concluding chapter discusses the interdependence of all. This book demonstrates that the era of “one size fits all” literacy is behind us, and argues for the library as an optimal learning environment for exploring literacies holistically.

This book includes simple but powerful ideas and instructions for integrating technology into presentations, and using booktalks to launch learning across the curriculum. For Grades 6 - 12. (Adapted from back cover).

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.

Ebook: Advertising and Promotion

Most commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees. Now Crawford’s Successful Social Networking in Public Libraries fills in the rest of the picture, offering for the first time an in-depth look at how a large variety of public libraries are using social networks. Examining nearly 6,000 libraries across the US, Crawford Analyzes social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite different ways Offers many examples that will help other libraries establish or refine their own social networking activities Lays out several key questions that libraries should ask themselves, such as “Who do we want to reach?” and “What’s the best way to interact with communities?” Gives libraries guidelines for setting social networking goals and conducting ongoing evaluation Includes illuminating comments from numerous librarians on the front lines of communication Based on broad research, Crawford draws a vivid portrait that shows how a wide range of public libraries is conducting digital outreach and marketing through social networking.