In this dynamic review and synthesis of empirical research and theoretical discussion of design as cognitive activity, Willemien Visser reconciles and integrates the classical view of design, as conceptualized by Herbert Simon's symbolic information processing approach, with modern views of design such as the situativity approach, as formulated by Donald Schon. The author goes on to develop her own view on design, in which design is most appropriately characterized as a construction of representations. She lays the groundwork for the integration of design research and cognitive science. This seemingly simple framework has implications that set the stage for this mutually beneficial integration.

Poses the question, how can you energize people to see problems not as obstacles to success but as opportunities for innovation? Looks at what makes a lateral leader - the kind of person who can create a climate of creativity by inspiring people to have the confidence to take risks, and who can then develop their skills in creative techniques. Presents practical exercises for implementing the principles of lateral thinking and uses real-life examples to illustrate the rules, principles and processes involved.

Monograph on the role of Innovation and creative thinking in organization development - applies a multidisciplinary framework to business organization, examines balance between stability and change for various organizational structure, and presents models of marketing strategies, research and development, and of a cognitive-psychologycal approach to strategy formulation. Bibliography pp. 112 to 117 and statistical tables.