Bottoms Up celebrates Wisconsin’s taverns and the breweries that fueled them. Beginning with inns and saloons, the book explores the rise of taverns and breweries, the effects of temperance and Prohibition, and attitudes about gender, ethnicity, and morality. It traces the development of the megabreweries, dominance of the giants, and the emergence of microbreweries. Contemporary photographs of unusual and distinctive bars and breweries of all eras, historical photos, postcards, advertisements, and breweriana illustrate the story of how Wisconsin came to dominate brewing—and the place that bars and beer hold in our social and cultural history. Seventy featured taverns and breweries represent diverse architectural styles, from the open-air Tom’s Burned Down Cafe on Madeline Island to the Art Moderne Casino in La Crosse, and from Club 10, a 1930s roadhouse in Stevens Point, to the well-known Wolski’s Tavern in Milwaukee. There are bars in barns and basements and brewpubs in former ice cream factories and railroad depots. Bottoms Up also includes a heady mix of such beer-related topics as ice harvesting, barrel making, bar games, Old-Fashioneds, bar fixtures, and the queen of the bootleggers. Now in paperback for the first time!

One journalist curious about life in the taverns along the stagecoach lines in Wisconsin and northern Illinois from the early 1800s until the 1880s was Harry Ellsworth Cole. While he could not sample strong ales at all of the taverns he wrote about, Cole did study newspaper accounts, wrote hundreds of letters to families of tavern owners, read widely in regional history, and traveled extensively throughout the territory. The result, according to Brunet, is a "nostalgic, sometimes romantic, well-written, and easily digested social history." At Cole's death, historian Louise Phelps Kellogg edited his manuscript, which in this case involved turning his notes and illustrations into a book and publishing it with the Arthur H. Clark Company in 1930.