This ground-breaking book explores the points of convergence between corporate capitalism and terrorist practice. Assessing the increase in the number of terrorist attacks directed against commercial entities in urban areas, such as the Westgate mall in Nairobi or the Charlie Hebdo offices in Paris, Suzi Mirgani offers a fascinating and disturbing perspective on the spaces where supposedly oppositional ends of the spectrum meet on common ground. How is it that these urban commercial spaces provide ground zero for a meeting between the most powerful forces of contemporary culture, the most mainstream and the most extreme?

Despite sanctions, various actors continue to buy arms from North Korea – and provide funds that could fund its further nuclear and missile development. Target Markets comprehensively analyses the available data on these procurement decisions. It concludes, contrary to conventional wisdom, that the reasons that customers buy weapons and related goods and services from North Korea vary, often greatly. But without more modern goods to sell, North Korea may find its client list start to dwindle.

This book explores the points of convergence between corporate capitalist and terrorist practice. Assessing an increase in the number of terrorist attacks directed at commercial entities in urban areas, with an emphasis on the shopping mall in general and Nairobi's Westgate Mall in particular, Suzi Mirgani offers a fascinating and disturbing perspective on the spaces where the most powerful forces of contemporary culture - the most mainstream and the most extreme - meet on common ground.

This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.