Praise for Taming the Search-and-Switch Customer "What an excellent wake-up call! Your company's most valuable asset your loyal customers have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes of your customers. A truly important premise to building and maintaining a successful business."? Gerald Evans, president, Hanes Brands Supply Chain and Asia Business Development "In this dynamic treatise on customer retention, Jill Griffin, The Loyalty Maker, provides updated solutions to meet today's challenge of changing consumer shopping habits. A must-read for all retailers and wholesalers." Britt Jenkins, chairman of the board, Tandy Brand Accessories, Inc. "Mandatory reading for anyone who manages customer loyalty. A truly thought-provoking read!" Timothy Keiningham, global chief strategy officer, executive vice president, IPSOS Loyalty "Every company is in the service business now, whether they realize it or not. Jill's book is a great start on how to make your service experiences better than they are today." Robert Stephen, founder, The Geek Squad "In today's Googlized marketplace, Taming the Search-and-Switch Customer is a must-read." Ken DeAngelis, general partner, Austin Ventures "Griffin is pure loyalty genius!" Kelly Cook, vice president, Customer Engagement/CRM, Waste Management

How do cinematic portrayals of the weather reflect and affect our experience of the world? While weatherly predictability and surprise can impact our daily experience, the history of cinema attests to the stylistic and narrative significance of snow, rain, wind, sunshine, clouds, and skies. Through analysis of films ranging from The Wizard of Oz to The Umbrellas of Cherbourg, from Citizen Kane to In the Mood for Love, Kristi McKim calls our attention to the ways that we read our atmospheres both within and beyond the movies. Building upon meteorological definitions of weather's dynamism and volatility, this book shows how film weather can reveal character interiority, accelerate plot development, inspire stylistic innovation, comprise a momentary attraction, convey the passage of time, and idealize the world at its greatest meaning-making capacity (unlike our weather, film weather always happens on time, whether for tumultuous, romantic, violent, suspenseful, or melodramatic ends). Akin to cinema's structuring of ephemera, cinematic weather suggests aesthetic control over what is fleeting, contingent, wildly environmental, and beyond human capacity to tame. This first book-length study of such a meteorological and cinematic affinity casts film weather as a means of artfully and mechanically conquering contingency through contingency, of taming weather through a medium itself ephemeral and enduring. Using film theory, history, formalist/phenomenological analysis, and eco-criticism, this book casts cinema as weather, insofar as our skies and screens become readable through our interpretation of changing phenomena.

The author of Doing Mathematics explores the concepts of physics by demonstrating how physicists think and approach their work. Doing Physics makes concepts of physics easier to grasp by relating them to everyday knowledge. Addressing some of the models and metaphors that physicists use to explain the physical world, Martin H. Krieger describes the conceptual world of physics by means of analogies to economics, anthropology, theater, carpentry, mechanical systems, and machine tool design. Krieger explains the interaction of elementary particles by referring to the theory of kinship: who can marry whom is similar to what can interact with what. Likewise, the description of physical situations in terms of interdependent particles and fields is analogous to the design of a factory with its division of labor among specialists. For this new edition, Krieger has revised the text and added a chapter on the role of mathematics and formal models in physics. “Krieger . . . excellently tells those in our human society outside the physics world how physicists think, plan, and go about understanding nature.” —Choice

Georgia Wright has never believed in fairy tales. That is, until Wyatt Gates walks into her life. But fate has other plans in mind for these two, and their early blossoming romance is over before it’s even begun. Ever since that day, Georgia is determined to live an untethered life. She’s never felt comfortable with the fact that she grew up with a trust fund when others had so little. Now she travels to places where she can help people in need and do her part to make the world a better place. It isn’t until seven years later, when the two meet again, that they get a second chance to get things right. Wyatt has never found it easy to trust. Ever since his mother passed away, he has a hard time opening up to anyone. Now the owner of a Pit Bull rescue called Cooper’s Place, he has slowly begun to turn his life around. When the last person he ever wants to see again, Georgia Wright, walks back into his life, the sparks they once shared are impossible to ignore and the walls he so carefully built around his world start to come crashing down. Will Georgia and Wyatt let the misunderstandings of their past keep them apart? Or will their attraction to one another lead these two passionate souls to finally find their happily ever after?