This book describes a fresh approach to climate change communication: five core principles for public engagement that can propel climate change discourse out of the margins and into the mainstream. The question of how to communicate about climate change, and build public engagement in high-consuming, carbon-intensive Western nations, has occupied researchers, practitioners, and campaigners for more than two decades. During this time, limited progress has been made. Socially and culturally, climate change remains the preserve of a committed but narrow band of activists. Public engagement is stuck in second gear. By spanning the full width of the space between primary academic research and campaign strategies, this book will be relevant for academics, educators, campaigners, communicators and practitioners.

'The antidote to climate anxiety is action. Make your first action reading this book.' OSHER GUNSBERG 'Rebecca Huntley has given us a great gift: an essential guide to understanding ourselves and each other as we face the climate crisis. Let's take down the walls that divide us. Collectively, with compassion and courage, we can make real change happen.' KYLIE KWONG 'Explains whether and how we will choose to solve the climate problem. Immensely important analysis in a great read.' PROFESSOR ROSS GARNAUT Why is it so hard to talk about climate change? While scientists double down on the shocking figures, we still find ourselves unable to discuss climate change meaningfully among friends and neighbours - or even to grapple with it ourselves. The key to progress on climate change is in the psychology of human attitudes and our ability to change. Whether you're already alarmed and engaged with the issue, concerned but disengaged, a passive skeptic or an active denier, understanding our emotional reactions to climate change - why it makes us anxious, fearful, angry or detached - is critical to coping on an individual level and convincing each other to act. This book is about understanding why people who aren't like you feel the way they do and learning to talk to them effectively. What we need are thousands - millions - of everyday conversations about the climate to enlarge the ranks of the concerned, engage the disengaged and persuade the cautious of the need for action.

#1 NEW YORK TIMES BEST SELLER • In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical—and accessible—plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's slide to certain environmental disaster. In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions—suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but if we follow the plan he sets out here, it is a goal firmly within our reach.

The director of the Climate Outreach and Information Network explores the psychological mechanism that enables people to ignore the dangers of climate change, using sidebars, cartoons and engaging stories from his years of research to reveal how humans are wired to primarily respond to visible threats.

Can we change the minds of science deniers? Encounters with flat earthers, anti-vaxxers, coronavirus truthers, and others. "Climate change is a hoax--and so is coronavirus." "Vaccines are bad for you." These days, many of our fellow citizens reject scientific expertise and prefer ideology to facts. They are not merely uninformed--they are misinformed. They cite cherry-picked evidence, rely on fake experts, and believe conspiracy theories. How can we convince such people otherwise? How can we get them to change their minds and accept the facts when they don't believe in facts? In this book, Lee McIntyre shows that anyone can fight back against science deniers, and argues that it's important to do so. Science denial can kill. Drawing on his own experience--including a visit to a Flat Earth convention--as well as academic research, McIntyre outlines the common themes of science denialism, present in misinformation campaigns ranging from tobacco companies' denial in the 1950s that smoking causes lung cancer to today's anti-vaxxers. He describes attempts to use his persuasive powers as a philosopher to convert Flat Earthers; surprising discussions with coal miners; and conversations with a scientist friend about genetically modified organisms in food. McIntyre offers tools and techniques for communicating the truth and values of science, emphasizing that the most important way to reach science deniers is to talk to them calmly and respectfully--to put ourselves out there, and meet them face to face.

"Today, about 98 percent of scientists affirm that climate change is human made, and about 2 percent still question it. Despite that overwhelming majority, though, about half the population of rich countries, like ours, choose to believe the 2 percent. And, paradoxically, this large camp of deniers grows even larger as more and more alarming proof of climate change has cropped up over the last decades. This disconnect has both climate scientists and activists scratching their heads, growing anxious, and responding, usually, by repeating more facts to 'win' the argument. But, the more climate facts pile up, the greater the resistance to them grows, and the harder it becomes to enact measures to reduce greenhouse gas emissions and prepare communities for the inevitable change ahead. Is humanity up to the task? It is a catch-22 that starts, says psychologist and climate expert Per Espen Stoknes, from an inadequate understanding of the way most humans think, act, and live in the world around them. With dozens of examples, he shows how to retell the story of climate change and apply communication strategies more fit for the task."--Publisher's description.

How Americans can take action in their own communities and unite across the political spectrum in pursuit of solutions to climate change. Andreas Karelas has a message we don’t often hear: we have all the tools we need to solve the climate crisis and doing so will improve our lives, our economy, and our society. But to engage people in the climate fight, we need stories that are empowering, inclusive, and solutions-oriented, not based in fear. Karelas digs into the latest data on the rapidly falling costs and increased efficiencies of clean energy technologies compared to fossil fuels, looks at the rate of job creation in the clean energy sector, and introduces the reader to the inspiring work of climate heroes on both sides of the aisle—from Republican mayors and governors to activists, from businesses to faith communities. Climate Courage shows us how we can move past our collective inaction on climate change and work together in our communities to create a more sustainable, just, clean energy–powered economy that works for everyone.