If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.

In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.

Position your consultancy for longevity and growth. "How do I position a talent development business for lasting success?” is a question Stephen L. Cohen fields regularly. In his practice, he hears it posed countless times in countless ways by independent consultants, corporate executives, and training suppliers alike. Cohen fills The Complete Guide to Building and Growing a Talent Development Firm with answers. And it is why he has organized this guidebook by key milestones for establishing a successful consultancy --one specifically focused on content, delivery, and instruction. Whether you want to start your own firm or take the next steps to grow, Cohen has been in your shoes. In his 40-year career in talent development, a deep understanding of industry best practices --and their nuances --has guided his many efforts to found, expand, merge, and even sell thriving talent development firms. Delve into timeless lessons for getting your talent development firm off the ground and start moving your business forward. You'll find sage advice on overcoming barriers to success and tips for handling potential industry disruptions. Learn to: Execute your business vision and carry it out efficiently and effectively. Win over customers and build repeat business. Pave your way to growth in new and existing markets. Build a consultancy that survives and thrives the tests of time.

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

Becoming a Person of Influence and Talent Is Never Enough is authored by John C. Maxwell and bundled into a 2-in-1 collection.

Are talent acquisition technologies really making a difference? Which capabilities should I care about and how do I use them? Are recruitment analytics necessary? Talent Acquisition Excellence answers all these questions and more. Written for recruiters and Talent Acquisition (TA) specialists, this book outlines which technologies and digital capabilities are available and explains how to use them as well as how to assess what impact they can have on your organization's recruitment activities. It includes coverage of artificial intelligence (AI), algorithms, automation and machine learning and also has broader discussion of the talent supply chain and talent intelligence. This book also explores technology for sourcing, employer branding and job adverts as well as digital pre-selection, video interviewing and virtual apprenticeships. The final part of the book is dedicated to analytics and explains what to measure and why, the difference between predictive and prescriptive analytics in recruitment and showcases what a data-driven approach to recruitment can help you to achieve. Throughout the book there is essential discussion of the ethics of using technologies and analytics in recruitment as well as a focus on the skills needed to be a future-proof recruiter. Each chapter includes an example scenario to put the capability in context as well as case studies from organizations in the US, UK, Europe and the Middle East. Talent Acquisition Excellence is ideal reading for all recruiters and talent acquisition professionals who need to understand the digital possibilities in the industry.

"Rosenbaum's The Ant King and Other Stories contains invisible cities and playful deconstructions of the form. In "Biographical Notes to 'A Discourse on the Nature of Causality, With Air-Planes,' by Benjamin Rosenbaum"—yes, his name is part of the title—the author imagines a world whose technologies and philosophies differ wildly from ours. The result is a commentary on the state of the art that is itself the state of the art." —Los Angeles Times Favorite Books of 2008 * "Give him some prizes, like, perhaps, "best first collection" for this book." —Booklist (Starred review, Top 10 SF Books of the Year) "Featuring outlandish and striking imagery throughout—a woman in love with an elephant, an orange that ruled the world—this collection is a surrealistic wonderland." —Publishers Weekly "Rosenbaum proves he’s capable of sustained fantasy with "Biographical Notes," a steampunkish alternate history of aerial piracy, and "A Siege of Cranes," a fantasy about a battle between a human insurgent and the White Witch that carries decidedly modern undercurrents.... Perhaps none of the tales is odder than "Orphans," in which girl-meets-elephant, girl-loses-elephant." —Kirkus Reviews "Urbane without being arch, sweet without being maudlin, mysterious without being cryptic."—Cory Doctorow, Boing Boing "Lively, bizarre, and funny as well as dark, sinister, and sensual." —Boston Phoenix A dazzling, postmodern debut collection of pulp and surreal fictions: a writer of alternate histories defends his patron’s zeppelin against assassins and pirates; a woman transforms into hundreds of gumballs; an emancipated children’s collective goes house hunting. Benjamin Rosenbaum’s stories have appeared in Asimov’s Science Fiction and McSweeney’s, been translated into fourteen languages, and listed in The Best American Short Stories 2006. Shortlisted for the Hugo and Nebula awards, Rosenbaum’s work has been reprinted in Harper’s and The Year’s Best Science Fiction. He lives in Switzerland with his family.