"In this volume, the contributors—a veritable Who's Who of Joyce specialists—provide an excellent introduction to the central issues of contemporary Joyce criticism."

Biscuit is walking to Grandpa's house, and he's having such a good time that he doesn't want the walk to end. But the little puppy knows that the only thing better than a walk to Grandpa's house is a visit with Grandpa himself! The youngest of readers are sure to enjoy strolling with Biscuit through this charming, easy-to-read adventure.

Much too often, the mental aspect of sport performance is overlooked. While all top athletes are in outstanding physical condition and technically exceptional, mental preparation is often what separates the best from the rest. This is just as true for young athletes as it is for pros and Olympians. And even though relatively few athletes will ever reach the top of their sport, the attitudes and life lessons learned from mental training—such as motivation, confidence, focus, perseverance, and resilience—will serve them well in all aspects of their lives. In Train Your Mind for Athletic Success: Mental Preparation to Achieve Your Sports Goals, Dr. Jim Taylor uses his own elite athletic experience and decades of working with some of the world’s best athletes to provide competitors of every ability with insights, practical exercises, and tools they can use to be mentally prepared when it really counts. His Prime Sport System explores the attitudes that lay the foundation for athletic success, the mental obstacles that can hold athletes back, the preparations they must take, the mental muscles they should strengthen, and the mental tools they need to fine tune their competitive performances. Most importantly, Dr. Taylor shows athletes practical strategies they can use to become mentally strong so they can perform their best when it matters most. Train Your Mind for Athletic Success goes well beyond the typical mental skills that are discussed in other mental training books. Readers will not only learn why mental preparation is so important to athletic success, but also where they personally are in each area thanks to brief mental assessments in each section of the book. In addition, each chapter includes exercises to show athletes how to incorporate mental training directly into their overall sport training regimen. The most comprehensive and in-depth book on mental preparation for athletes available, Train Your Mind for Athletic Success is an essential read for athletes, coaches, and parents.

Hands up all those who think having a puppy is an easy, wholly joyful, stress-free experience? Those who said ‘yes’ are mad and should never own a dog – ever... Those who said ‘no’, read on... Taking the Biscuit is the hilarious tail (oops, tale) of Fizz’s first year with his hapless, if well-meaning, humans. His journey takes readers through the ups and downs of house training, coping with Bonfire Night and other bizarre human rituals, puppy school, neutering and separation issues (Fizz’s Nana can’t bear to be away from him for long). This helpful guide covers topics you won’t find in other training books, such as: choosing a vet, pet insurance, communication practices with other dog lovers, which poo bags to buy (important – seriously!) and much more. It emphasises the significant commitment, time and cost involved to give a dog a good home. Having a dog involves far more mud, trips to the vet and hairy lasagne than expected, and Fizz and his owner Helen wanted to share their story. Anyone who has ever loved a dog will enjoy Taking the Biscuit. Dog owners and anyone considering getting a dog will need this book. If more people act responsibly around animals, then fewer dogs will end up in shelters, relying on charity and waiting for someone lovely to come along and rescue them.Donations from sales go to aid animal rescue.

"A collection of hundreds of endearing, truthful, and amusing homespun adages and turns of phrases, and dozens of countrified jokes that will appeal to anyone who wants a change of pace in our pop culture--infused life. These down-home truths and insights lighten the mood, dispense some great advice, and make more than a few clever observations about the world"--Cover p. 4.

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.

“A fitting eulogy to the master of wacky words and even wackier tales . . . Salmon leaves no doubt as to Adams’s lasting legacy.”—Entertainment Weekly With an introduction to the introduction by Terry Jones Douglas Adams changed the face of science fiction with his cosmically comic novel The Hitchhiker’s Guide to the Galaxy and its classic sequels. Sadly for his countless admirers, he hitched his own ride to the great beyond much too soon. Culled posthumously from Adams’s fleet of beloved Macintosh computers, this selection of essays, articles, anecdotes, and stories offers a fascinating and intimate portrait of the multifaceted artist and absurdist wordsmith. Join Adams on an excursion to climb Kilimanjaro . . . dressed in a rhino costume; peek into the private life of Genghis Khan—warrior and world-class neurotic; root for the harried author’s efforts to get a Hitchhiker movie off the ground in Hollywood; thrill to the further exploits of private eye Dirk Gently and two-headed alien Zaphod Beeblebrox. Though Douglas Adams is gone, he’s left us something very special to remember him by. Without a doubt. “Worth reading and even cherishing, if only because it’s the last we’ll hear from the master of comic science fiction.”—The Star-Ledger