Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running—once a fringe hobby—became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.

He wants to put a ring on it forever...she's not sure she trusts him. Sara discovers condoms packed in Jack's luggage for a real estate convention, which brings the wedding talk to a screeching halt. While part of her wants to believe that they're remnants from an earlier life, that she and the former playboy have taken the right next step in their relationship, another part of her can't-or won't-trust him. Jack wants to prove himself trustworthy. But his own self-doubt gets in the way and before he knows it, they're back to square one and "taking a break." It doesn't help that Craig, a new, Sara-obsessed agent has joined their company, forcing him to up his game and prove that he's the man Sara needs. Sara is caught between two men who've turned winning her into a contest at the same moment she's faced with a life-altering decision. So who will it be-the older, confident man she loves but can't trust, or the younger, earnest, man who wants to save her from herself? Love triangles heat up and get real in this cliff-hanger book two of the Jack and Sara Trilogy.

"Nina, as part of the treaty negotiations with the Gold Mountain Pack, I have agreed to a marriage alliance. You, Nina Boyton, will marry the Alpha's son, Nolan Pierceson on the next new moon." I felt like someone had punched me, knocked the air out of me. "What? Daddy! How could you??" I whispered in shock. Arranged marriages were an archaic thing of the past. Nobody did that anymore, did they? Daddy looked pained. "I did it for the sake of our pack, Nina. We are a small pack, and since your mother..." he couldn't quite bring himself to say the word "died"..."We are weak and vulnerable. We need the protection of a larger, stronger pack. This political alliance will ensure our safety and our survival." I felt so many emotions whipping through me, I couldn't grab ahold of them. "But... why me?" I had two sisters, one older, and one younger. Janice was smart and strong, one of our best warriors. And the younger, Hannah was the beautiful one. None of us had found our mates, we were all single and available. I was almost sure if the Alpha of Gold Mountain had ever seen the three of us, he would have picked one of them. Not me. I am the most ordinary, non-descript, and insignificant of the Alpha's daughters. --------------------- My father has forced me into an arranged marriage with Nolan Piereson of the Gold Mountain Pack. What could be worse than being forced to marry a complete stranger that you don't love? Turns out, there are a lot of things that are even worse.

This easy to understand, step-by-step guide is clear enough for even a novice to understand, Even if you hire a contractor to build you home, this book will greatly help you understand the process. From shopping for a piece of land to getting a loan to dealing with a contractor, the Smiths' advice covers everything about building a home. The authors advise on getting organized and tackling the hardest parts of the process step by step. Included are valuable lists, charts, ideas and questionnaires. Also, how to shop around for bargains and minimize costs room by room.

Jack Gordon thought he'd finally made it. He had a wildly successful career, money in the bank and even returned to his life as Dom, putting an end to a string of unfulfilling sexual encounters. Now that he's made the ultimate commitment to Sara Thornton, he believes all is right in their world. However, a series of misunderstandings and a dose of self-fulfilling prophesy bring his perfectly crafted house of cards tumbling down around him, forcing him to confront lingering misgivings about marriage and trust. Could those be the only two things he can never achieve? Sara struggles with her intense need for Jack and her desire for less volatility in her busy life, two goals which appear to be mutually exclusive. Although willing to put in the time and emotional effort to make their relationship work, she finds it futile and frustrating, littered with clashes thanks to near-identical personalities and temperaments. Given Sara's history, easing back into the comfortable status quo becomes easier than fighting a war with the one person who should be her safe haven. But will the easier choice satisfy her the way only Jack can? Is her "war" one that comes from without or within? Buffeted by circumstance, temptation and distraction, Jack and Sara's tenuous relationship crumbles, sparking a continuous quest for the ever elusive: trust, love and acceptance. By the time they rebuild a foundation for renewal, fate has other plans. This leaves them both reeling, once again questioning their destiny.

Private equity firms are snapping up brand-name companies and assembling portfolios that make them immense global conglomerates. They're often able to maximize investor value far more successfully than traditional public companies. How do PE firms become such powerhouses? Learn how, in Lessons from Private Equity Any Company Can Use. Bain chairman Orit Gadiesh and partner Hugh MacArthur use the concise, actionable format of a memo to lay out the five disciplines that PE firms use to attain their edge: · Invest with a thesis using a specific, appropriate 3-5-year goal · Create a blueprint for change--a road map for initiatives that will generate the most value for your company within that time frame · Measure only what matters--such as cash, key market intelligence, and critical operating data · Hire, motivate, and retain hungry managers--people who think like owners · Make equity sweat--by making cash scarce, and forcing managers to redeploy underperforming capital in productive directions This is the PE formulate for unleashing a company's true potential.