The emergence of social networking sites, like Facebook, and people’s engagement with one another through them is a relatively under-researched area for discourse analysis. The content of the book revolves around Discourse Topic Management which is under the theme of Discourse Analysis. It is written to extend the very limited literature in the area of Discourse Topic, especially for the discourse which takes place on social networking sites. This study discusses the characteristics of topical actions employed by English language teachers and their Facebook Friends in managing supportive conversations which take place on Timelines. In addition to employing new strategies, enabled by the particular features of the site, the teachers and their Friends also creatively adapt the strategies used in face-to-face conversations to manage their online conversations, thus contributing to the emergence of unique characteristics of discourse topic management in the context of social networking sites. The book brings together the existing frameworks of Discourse Topic Management, which are previously applied in the context of face-to-face conversations, and synthesizes the frameworks for a more comprehensive model into examining the conversations which take place on Facebook Timelines. The novelty of this book lies in its synthesized framework, the recontextualization of the framework for online conversations and the theoretical extension based on the data analysis presented in each chapter. Since people’s engagement with social networking sites is an emerging behaviour, this timely book provides insights into the phenomenon and also proposes a comprehensive analytical framework for other researchers interested in similar contexts.

Like a hurricane that exposes the underlying bedrock—and an occasional hidden treasure—by washing away the accumulated grains of sand, the pandemic blew away the accumulated certainties and securities of the globally connected, digitized society. Suddenly, nothing can be taken for granted: visiting ailing relatives, shopping—or going to church. The internet and, particularly, social networking sites have become the indispensable infrastructure holding our sociability together. The global companies of the digital economy profited handsomely. How about the users of their services? This volume explores how priests inhabit the digital environment of social networking sites, specifically Facebook. The authors looked at how they present themselves, what they publish, and how people engage with this content. The context of the pandemic suggested that we should also examine how digital technology and social media are being used for purposes of priestly ministry. Our hope is that these analyses and considerations will help not just priests but every person at becoming proficient not only in things virtual but also in practicing virtue.

Using a web API to provide services to application developers is one of the more satisfying endeavors that software engineers undertake. But building a popular API with a thriving developer ecosystem is also one of the most challenging. With this practical guide, developers, architects, and tech leads will learn how to navigate complex decisions for designing, scaling, marketing, and evolving interoperable APIs. Authors Brenda Jin, Saurabh Sahni, and Amir Shevat explain API design theory and provide hands-on exercises for building your web API and managing its operation in production. You’ll also learn how to build and maintain a following of app developers. This book includes expert advice, worksheets, checklists, and case studies from companies including Slack, Stripe, Facebook, Microsoft, Cloudinary, Oracle, and GitHub. Get an overview of request-response and event-driven API design paradigms Learn best practices for designing an API that meets the needs of your users Use a template to create an API design process Scale your web API to support a growing number of API calls and use cases Regularly adapt the API to reflect changes to your product or business Provide developer resources that include API documentation, samples, and tools

Decades of research have shown that early-career teachers face a number of challenges and hold an increasingly wide set of responsibilities. Teacher educators, therefore, must think carefully about how to prepare early-career teachers for the profession. Additionally, however, the work of teaching and teacher education has become increasingly complex within the context of the current virtual age, including the prominent reality of social media and the significant possibilities of online teaching and learning. Research, Practice, and Innovations in Teacher Education During a Virtual Age makes a significant contribution to the scholarship on teacher education by presenting a variety of evidence-based methods that can be used to develop and improve aspects of teacher education within this virtual age, including the curriculum and pedagogy of online teacher education as well as effective ways to prepare preservice teachers for the realities of online teaching and online learning. Covering topics such as virtual caring, learning material adaptation, and instructional coaching, this premier reference source is a dynamic resource for teacher educators, pre-service teachers, administrators and educators of both K-12 and higher education, government officials, policymakers, researchers, and academicians.

Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.

In The Future of Change, Ray Brescia identifies a series of "social innovation moments" in American history. Through these moments—during which social movements have embraced advances in communications technologies—he illuminates the complicated, dangerous, innovative, and exciting relationship between these technologies, social movements, and social change. Brescia shows that, almost without fail, developments in how we communicate shape social movements, just as those movements change the very technologies themselves. From the printing press to the television, social movements have leveraged communications technologies to advance change. In this moment of rapidly evolving communications, it's imperative to assess the role that the Internet, mobile devices, and social media can play in promoting social justice. But first we must look to the past, to examples of movements throughout American history that successfully harnessed communications technology, thus facilitating positive social change. Such movements embraced new communications technologies to help organize their communities; to form grassroots networks in order to facilitate face-to-face interactions; and to promote positive, inclusive messaging that stressed their participants' shared dignity and humanity. Using the past as prologue, The Future of Change provides effective lessons in the use of communications technology so that we can have the best communicative tools at our disposal—both now and in the future.

Intimacy and Friendship on Facebook theorises the impact of Facebook on our social lives through the lens of intimacy. Lambert constructs an original understanding of why people welcome public intimacy on Facebook and how they attempt to control it, asking the reader to re-imagine what it means to be intimate online.