The must-read summary of Fred Crawford and Ryan Matthews' book: "The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything". This complete summary of the ideas from Fred Crawford and Ryan Matthews' book "The Myth of Excellence" shows that many businesses fall into the trap of trying to be all things to all people and instead end up becoming just the same as everyone else. In their book, the authors explain that this happens whenever a company attempts to excel in all of the five key attributes of commercial transactions: price, product, access, experience and service. This summary will teach you that great companies do something entirely different - they listen to their customers and then decide on one attribute where they will dominate and one attribute where they will differentiate. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Myth of Excellence" and discover the key to standing out from the crowd and succeeding.

The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture products for or sell products or services to. These consumers are desperately searching for values, a scarce resource in our rapidly changing and challenging world. And increasingly they are turning to business to reaffirm these values. As one consumer put it: "I can find value everywhere but can't find values anywhere." Crawford and Mathews's initial inquiries eventually grew into a major research study involving more than 10,000 consumers, interviews with executives from scores of leading companies around the world, and dozens of international client engagements. Their conclusion: Most companies priding themselves on how well they "know" their customers aren't really listening to them at all. Consumers are fed up with all the fuss about "world-class performance" and "excellence." What they are aggressively demanding is recognition, respect, trust, fairness, and honesty. Believing that they are still in a position to dictate the terms of commercial engagement, businesses have bought into the myth of excellence -- the clearly false and destructive theory that a company ought to be great at everything it does, that is, all the components of every commercial transaction: price, product, access, experience, and service. This is always a mistake because "the predictable outcome [is] that the company ends up world-class at nothing; not well-differentiated and therefore not thought of by consumers at the moment of need." Instead, Crawford and Mathews suggest that companies engage in Consumer Relevancy, a strategy of dominating in one element of a transaction, differentiating on a second, and being at industry par (i.e., average) on the remaining three. It's not necessary for businesses to equally invest time and money on all five attributes, and their customers don't want them to. Imagine the confusion if Tiffany & Co. started offering deep discounts on diamonds and McDonald's began selling free-range chicken and tofu. The Myth of Excellence provides a blueprint for companies seeking to offer values-based products and services and shows how to realize the commercial opportunities that exist just beyond their current grasp -- opportunities to reduce operating costs, boost bottom-line profitability, and, most important, begin to engage in a meaningful dialogue with customers.

"Ben's ability to develop mental toughness and the approach he shares in Chasing Excellence is a game changer for athletes in any sport." --Javier Vazquez, Major League Baseball All-Star "This book will do for you what Ben has done for me--take you to the next level and show you how to be the best. His insights on the mental game are second to none. You will feel prepared for anything." --Bethany Hart-Gerry, US Olympic Bobsled Team CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games(R) as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most gruelling sport can work equally well for golfers, lawyers, artists, entrepreneurs--anyone who's willing to commit totally to becoming better than the best. By Chasing Excellence, you'll discover how extraordinary it's possible for you to be.

The must-read summary of Matthew Stewart's book: "The Management Myth: Why the Experts Keep Getting It Wrong". This complete summary of the ideas from Matthew Stewart's book "The Management Myth" shows how many believe that business management is a body of discrete and specialised technical expertise which is a formal academic discipline. However, this is an illusion which has been created by self-proclaimed business gurus, business book authors and the business school industry. In his book, the author reveals the truth about business management and claims that “a good manager is nothing more or less than a good and well educated person”. Added-value of this summary: • Save time • Understand key concepts • Expand your management skills To learn more, read "The Management Myth" and discover the true key to good management.

Addressing various levels of the corporate ladder, from customer service to the CEO, this handbook explores "The Excellence Myth," revealing a philosophy of excellence to help individuals and organisations reach their performance potential.

The must-read summary of Michael E. Gerber's book: "The E-Myth Revisited". This complete summary of the ideas from Michael E. Gerber's book "The E-Myth Revisited" shows that small businesses tend to be too focused on internal issues - therefore neglecting the larger picture - which is detrimental in the long term. This useful summary explains how you can make your business successful by adopting the right perspective, highlighting that in order to become a mature company, you must also think like one. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge effectively To learn more, read "The E-Myth Revisited" and create a successful business!

“Weaves together thoughts, stories, and quotes from top performers in music, business, and sports to help you achieve excellence” (Jeff Janssen, founder and president of the Janssen Sports Leadership Center). Does excellence relentlessly drive you? Does mediocrity constantly bother you? In Working Toward Excellence, Clemson University professor Paul Buyer identifies eight values for achieving excellence in work and life including hunger, effort, process, quality, consistency, leadership, time, and perseverance. Each chapter features inspiring stories, questions, and quotes from respected professionals who have achieved uncommon success in business, sports, education, and the arts such as John Maxwell, Jim Collins, Stephen Covey, John Wooden, Mike Krzyzewski, Wynton Marsalis, Isaac Stern, and many others. Also included is a Working Toward Excellence Evaluation to help you and your organization reach your true potential and further develop, improve, and measure these essential attributes of success. “Working Toward Excellence has captures my attention in a big way. It is filled with valuable and practical information. It will make a major difference in your life.” —Pat Williams, Orlando Magic, senior vice president, author of Leadership Excellence