PLEASE NOTE: This is a summary and analysis of the book and not the original book. If you'd like to purchase the original book, please paste this link in your browser: https://amzn.to/2MiiGc6 In his 19th bestseller, This is Marketing: You Can’t Be Seen Until You Learn to See, Seth Godin turns everything you think about marketing on its head, presenting a simple but novel idea: marketers exist to serve the audience they target. What does this ZIP Reads Summary Include? - Synopsis of the original book - Breakdown of the seven practices to help you work smarter - Key takeaways from each chapter - Tips on how to put the practices into action - How to avoid getting burned out - Editorial Review - Background on Morten T. Hansen About the Original Book: In his book This is Marketing: You Can’t Be Seen Until You Learn to See, Seth Godin presents an original and stimulating theory of how to accomplish effective marketing. This approach centers on making meaningful change and ultimately making people’s lives better. Godin believes that marketers should serve the client, rather than the other way around. Based on 30+ years of marketing expertise, Godin presents a book chock-full of novel ideas supported by fascinating case studies, from Tesla to the National Rifle Association. This is Marketing will forever change the way you define a successful campaign. DISCLAIMER: This book is intended as a companion to, not a replacement for, This is Marketing: You Can’t Be Seen Until You Learn to See ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. Please follow this link: https://amzn.to/2MiiGc6 to purchase a copy of the original book. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.

You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

"A one-two punch! Half kick in the ass, half cheerleading encouragement." —Steven Pressfield, author of The War of Art If you are happy being just a dreamer, perhaps you don’t need this book. If you’re enjoying the status quo, don’t even consider reading this book. If you are content waiting for success to find you, please put this book down and go find something else to read. Why has Poke the Box become a cult classic? Because it’s a book that dares readers to do something they’re afraid of. It could be what you need, too. "Is Seth Godin the Pied Piper for however many of us have been afraid to fail? Will I answer his call? Will you?" —Peter Shermeta, reviewing the original edition of Poke the Box

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.