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How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process. Understand exactly who your customers are, what they want, and how to build products that make them happy Learn frameworks and principles that successful product designers use Incorporate five states into every screen of your interface to improve conversions and reduce perceived loading times Discover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster Design effective interfaces across different form factors by understanding how people hold devices and complete tasks Learn how successful designers create working prototypes that capture essential customer feedback Create habit-forming and emotionally engaging experiences, using the latest psychological research

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines

Based around a core of design activities, this book presents the design function as a systematic and disciplined process, the objective of which is to create innovative products that satisfy customer needs. The author is widely regarded as a foremost authority on an integrated approach to product engineering. Highly suitable for all students in engineering, industrial design, architecture and computer science, as well as for the professional engineer and designer who will find in it a very useful framework to assist their design practice.

Designing Successful Products with Plastics: Fundamentals of Plastic Part Design 2e provides expert insight into design considerations required to bring a concept product or part through design and ready-for-production. Rather than focusing on design rules and engineering equations used during product development, the emphasis of the book is on what the designer needs to consider during the early conceptual visualization stages, and in the detailed stages of the design process. This fully updated edition features new practical advice on how to design sustainably throughout the book. This approach will bridge the gap between the industrial designer, tasked with the 'big picture' product design and use, and the part designer, tasked with the detailed plastic part design for manufacture. Useful to both experienced and novice designers, this book brings valuable design process information through specific examples, enabling designers and engineers in the plastics industry to effectively use the available technical information to successfully design and manufacture new products. - Brings together the worlds of the plastic part designer and the industrial designer and shows how each impacts the success of a development project. - Teaches the "Four Pillars considerations (Materials, Processes, Tooling, and Design) required for every design decision to be made during a plastic part design project. The interrelationship of these considerations with the sustainability intent for the product being developed is taught and illustrated within this new edition. - Illustrates the product design process roadmap from creation of the concept through implementation into manufacturing, highlighting steps and methods used throughout the process to limit risk and ensure success. - Includes methods and design project management techniques used to ensure an efficient design process and successful manufacturing of the product or part.

Modern product development means problem solving by teams in complex working environments. Thereby, the design process is influenced by factors from various fields, the task, the individual, the team, and the organisational context. This complex network of influences turns product development into a challenge with requirements for the designers aside from technical problems. This book contains the proceedings of the international symposium Designers - The Key to Successful Product Development held in Darmstadt, Germany, December 1997. During this meeting exponents from different leading research groups in engineering design came together to present and discuss their results. Within this volume different aims, issues and methods of design research are addressed in 23 contributions by different research groups. Structured in six sections according to the main fields of influence, it provides a survey of the state of scientifically-based knowledge and the trends of engineering design research on the influences leading to successful product development.

What makes a product successful? How it looks? The way it functions? Its ease of use? Or do factors like price and marketing dominate? In a quest to find answers to these questions, Deconstructing Product Design engages readers in a process of critically analyzing a diverse collection of 100 innovative products, from well-known classics to contemporary objects of desire. The goal is to support critical thinking about design, facilitate discovery of patterns of success (and failure) across products, and enable readers to apply lessons learned to their own design work. Experts from multiples design disciplines contribute commentary, including: Robert Blaich, industrial design; Jill Butler, graphic design; Alan Cooper, technology design; Brock Danner, architecture; Kimberly Elam, graphic design; Donald Emmite, design history; Larimie Garcia, graphic arts; Scott Henderson, product design; Kritina Holden, human factors; Robert Kingslyn, graphic design; Jon Kolko, interaction design; Lyle Sandler, experience design; Rob Tannen, human factors; Dori Tunstall, Design Anthropology, Steven Umbach, Product Design; Paula Wellings, interaction design. Continue the deconstruction at www.deconstructingproductdesign.com.