This manual presents guidance for the managers of emergency medical services (EMS) organizations in the recruitment and retention of volunteer personnel.

Fire and Emergency Services Administration: Management and Leadership Practices, Third Edition, provides aspiring and current chief officers who administer, manage, or lead fire, emergency medical services (EMS), rescue, and/or emergency management organizations with the knowledge to make policy decisions and the skills needed to lead their organizations through progressive change.

This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.