This volume contains original research and innovative analyses that deepen our understanding of figurative thought and language. The selected papers focus on the multi-faceted aspect of figuration, its function in thought, and its impact on areas of grammar and communication. Key topics explored include metaphor, metonymy and their relationship to each other, as well as the less studied figure of hyperbole and its relation to the fundamental figures of metaphor and metonymy. Collectively, the papers examine the pragmatic reasoning processes triggered by figurative thought, the lexicogrammatical motivations and/or constraints on figurative language, the impact of deeply entrenched figurative thought on the lexicon of natural languages, the cultural origins of figurative thought, and the psycholinguistic motivations for figuration. The comprehensive treatment of these issues is fundamental for future research on figurative thought and language, particularly on questions of universality vs. specificity of figuration, the impact of figuration on constructions, cross-linguistic comparisons of figurative language, and cognitive-pragmatic approaches to figurative meaning.

This volume brings together twelve usage-based studies conducted by leading researchers in language and cognition that explore core issues of figurativeness from the Cognitive Linguistics perspective. The individual chapters reveal the central function of figurativeness in thought and its impact on language. Cognition relies on knowledge-structuring tools in the construction of meaning both mentally and linguistically. Collectively, the chapters delve into an array of topics that are crucial to future research in figurative meaning construction, especially on questions of identification and structure of figures, the figurative motivation of constructions, the impact of figurativeness on pragmatic and multimodal communication, and the correlation between figures and cognitive models.

Intersubjectivity and usage play central roles in figurative language and are pivotal notions for a cognitively realistic research on figures of thought, speech, and communication. This volume brings together thirteen studies that explore the relationship between figurativity, intersubjectivity and usage from the Cognitive Linguistics perspective. The studies explore the impact of figurativity on areas of lexicon and grammar, on real discourse, and across different semiotic systems. Some studies focus on the psychological processes of the comprehension of figurativity; other studies address the ways in which figures of thought and language are socially shared and the variation of figures through time and space. Moreover, some contributions are established on advanced corpus-based techniques and experimental methods. There are studies about metaphor, metonymy, irony and puns; about related processes, such as humor, empathy and ambiguation; and about the interaction between figures. Overall, this volume offers the advantages and the opportunities of an interactional and usage-based perspective of figurativity, embracing both the psychological and the intersubjective reality of figurative thought and language and empirically emphasizing the multidimensional character of figurativity, its central function in thought, and its impact on everyday communication.

Our understanding of the nature and processing of figurative language is central to several important issues in cognitive science, including the relationship of language and thought, how we process language, and how we comprehend abstract meaning. Over the past fifteen years, traditional approaches to these issues have been challenged by experimental psychologists, linguists, and other cognitive scientists interested in the structures of the mind and the processes that operate on them. In Figurative Language and Thought, internationally recognized experts in the field of figurative language, Albert Katz, Mark Turner, Raymond W. Gibbs Jr., and Cristina Cacciari, provide a coherent and focused debate on the subject. The book's authors discuss a variety of fundamental questions, including: What can figures of speech tell us about the structure of the conceptual system? If and how should we distinguish the literal from the nonliteral in our theories of language and thought? Are we primarily figurative thinkers and consequently figurative language users or the other way around? Why do we prefer to speak metaphorically in everyday conversation, when literal options may be available for use? Is metaphor the only vehicle through which we can understand abstract concepts? What role do cultural and social factors play in our comprehension of figurative language? These and related questions are raised and argued in an integrative look at the role of nonliteral language in cognition. This volume, a part of Counterpoints series, will be thought-provoking reading for a wide range of cognitive psychologists, linguists, and philosophers.

This book describes methods, risks, and challenges involved in the construction of metaphor and metonymy digital repositories. The first part of this volume showcases established and new projects around the world in which metaphors and metonymies are harvested and classified. The second part provides a series of cognitive linguistic studies focused on highlighting and discussing theoretical and methodological risks and challenges involved in building these digital resources. The volume is a result of an interdisciplinary collaboration between cognitive linguists, psychologists, and computational scientists supporting an overarching idea that metaphor and metonymy play a central role in human cognition, and that they are deeply entrenched in recurring patterns of bodily experience. Throughout the volume, a variety of methods are proposed to collect and analyze both conceptual metaphors and metonymies and their linguistic and visual expressions.

Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.

Although the figure of irony has enjoyed extensive attention through important contributions to the diverse literatures addressing figurative thought and language, it still remains relatively in the background compared to other figures such as metaphor and metonymy. The present volume, together with a 2017 collection by Angeliki Athanasiadou and Herbert L. Colston, aims to the further exploration of verbal and situational irony, its gestural accompaniments, its comprehension and interpretation, its constructional diversity and its cooperation with other figures such as metaphor and hyperbole. The present volume is a highly interesting collection of chapters dealing with both theoretical investigations and descriptive applications of a central figure pervading human thought and language. Its aim is to draw more attention to irony’s diversity and its concomitant connections to other aspects of figurativeness.