We are jumping into the 21st century with a new understanding of what our clients want out of us as an agency. Unlike a few years ago, consumers now have access to a lot of options they did not have in the past. New insurance companies have not only entered the market, but they have also managed to make a good name for themselves. If you provide insurance services, you need to know that there are a number of things that you need to keep under consideration in order to retain your existing clients and secure new ones. You can do more than just survive, you can thrive in the coming years by becoming a 21st Century agent and using these tools with your clients and prospects. You can be known in your community as an insurance expert and a trusted advisor that people seek out and want to do business with. You can learn: -The 3 jobs of a 21st Century agent that are vital to your success -Strategic ways to bring new sales to your door without having to chase them -How to keep clients married to your agency for life -How to create top of mind awareness with clients and prospects -The seven questions that every prospect wants to know before choosing an agent -How to overcome price as an objection to doing business with you -The 6 new rules of communication and how to use them with clients and prospects -7 tools of 21st Century Communication -The best way to use social media with clients and prospects -How to set up online and social media tools and manage them in a few minutes -How to make old-school communication techniques new and relevant again -The secret to getting clients to consistently refer prospects to your agency -How to attract client cross-sales instead of constantly having to chase them -The importance of touching your clients 24 times per year and how to do it -The importance of a communication calendar and the formula that makes it easy -How to create "social influence" -Two easy formulas for writing communication pieces that clients want to read -The two most important things to concentrate your time, effort, and energy on

We are jumping into the 21st century with a new understanding of what our clients want out of us as an agency. Unlike a few years ago, consumers now have access to a lot of options they did not have in the past. New insurance companies have not only entered the market, but they have also managed to make a good name for themselves. If you provide insurance services, you need to know that there are a number of things that you need to keep under consideration in order to retain your existing clients and secure new ones. You can do more than just survive, you can thrive in the coming years by becoming a 21st Century agent and using these tools with your clients and prospects. You can be known in your community as an insurance expert and a trusted advisor that people seek out and want to do business with. You can learn: -The 3 jobs of a 21st Century agent that are vital to your success -Strategic ways to bring new sales to your door without having to chase them -How to keep clients married to your agency for life -How to create top of mind awareness with clients and prospects -The seven questions that every prospect wants to know before choosing an agent -How to overcome price as an objection to doing business with you -The 6 new rules of communication and how to use them with clients and prospects -7 tools of 21st Century Communication -The best way to use social media with clients and prospects -How to set up online and social media tools and manage them in a few minutes -How to make old-school communication techniques new and relevant again -The secret to getting clients to consistently refer prospects to your agency -How to attract client cross-sales instead of constantly having to chase them -The importance of touching your clients 24 times per year and how to do it -The importance of a communication calendar and the formula that makes it easy -How to create "social influence" -Two easy formulas for writing communication pieces that clients want to read -The two most important things to concentrate your time, effort, and energy on

The insurance industry has changed, consumers have changed, the competition has changed, communication has changed...BUT MOST INSURANCE AGENTS HAVE NOT! With mass marketing and over $1 BILLION dollars spent on advertising last year alone by a few of the biggest players in the insurance industry, there's not a day that goes by that your clients and prospects aren't bombarded with messages from your competitors. Unfortunately, most of those messages focus on "cheap insurance," "saving money" or depict the agent as "outdated and useless." Consumers are being taught that the only difference between insurance providers is PRICE and the entire industry is being commoditized by direct writers trying to push the retail agency force into extinction! Retail agents want to know how they can compete with the giants of advertising and mass marketing to keep their clients and grow their agencies. The unfortunate answer is that you simply can NOT compete in the price wars and mass marketing being done by the big industry advertisers. IF YOU TRY, YOU WILL LOSE! However, you CAN beat them by communicating with your clients and prospects in ways that the big companies cannot. You CAN use the new rules of communication and new methods to reach your clients and prospects that will set you apart as THE go-to insurance advisor in your area. Agents need to break away from the price wars and commoditization and start creating experiences and relationships with their clients that are impossible to replace. You're in a fight for your agency's life. Whether you realize it or not, change in the insurance industry is going to continue at a rapid pace over the coming years. The big discounters will continue to increase their advertising and banks and other large corporations will join in to try and make the retail agent as irrelevant as possible. Consumers will rely more on the internet and social media for their research and communication with insurance companies and agents. Only the strongest agents who find new ways to communicate their value and set themselves apart will survive. You can do more than just survive, you can thrive in the coming years by becoming a 21st Century agent and using 21st Century Communication tools with your clients and prospects. You can be known in your community as an insurance expert and a trusted advisor that people seek out and want to do business with. You can learn: 1. The 3 jobs of a 21st Century agent that are vital to your success 2. Strategic ways to bring new sales to your door without having to chase them 3. How to keep clients married to your agency for life 4. How to create top of mind awareness with clients and prospects 5. The seven questions that every prospect wants to know before choosing an agent 6. How to overcome price as an objection to doing business with you 7. The 6 new rules of communication and how to use them with clients and prospects 8. 7 tools of 21st Century Communication 9. The best way to use social media with clients and prospects 10. How to set up online and social media tools and manage them in a few minutes 11. How to make old-school communication techniques new and relevant again 12. The secret to getting clients to consistently refer prospects to your agency 13. How to attract client cross-sales instead of constantly having to chase them 14. The importance of touching your clients 24 times per year and how to do it 15. The importance of a communication calendar and the formula that makes it easy 16. How to create "social influence" 17. Two easy formulas for writing communication pieces that clients want to read 18. The two most important things to concentrate your time, effort and energy on No one is going to make you grow, make you improve or make you keep up with the consumers and the insurance industry. But if you don't, it's just a matter of time before you get left behind.

Insurance being one of the major economic drivers in Kenya has been experiencing many challenges ranging from corruption, mismanagement and poor marketing strategies, poor market penetration due to high rate of agents turnover in the indurstry.This book is intended to shed light on the major factors which influence the retention of insurance agent with great interest on the life insurance sector.Apparently retention of agents in a life insurance company has a multiplier effect, one, it is supposed to drive the company profitability positively;second, it is supposed to help the company attract, retain high net worth clients due to positive corporate image enhanced by the sales agents.It is the joy of the author to high light these factors so that if taken positively they can help the insurance companies in K

Sales and Post-Sales Scripts for Insurance Services for Businesses by Vijay Martis In the fast-paced world of insurance sales, having the right words at your fingertips can make all the difference between closing a deal and losing a potential client. "Sales and Post-Sales Scripts for Insurance Services for Businesses" is your comprehensive guide to mastering the art of communication in the insurance industry. Whether you're a seasoned professional or just starting your career, this book provides you with a treasure trove of proven scripts, techniques, and strategies to elevate your sales game and enhance your post-sales customer service. Imagine having a secret weapon that allows you to confidently approach any business owner, address their concerns, and present insurance solutions tailored to their unique needs. This book offers exactly that – a collection of carefully crafted scripts that cover every stage of the sales process, from initial contact to closing the deal and beyond. But it doesn't stop there. We delve deep into the psychology of business insurance sales, helping you understand the motivations and pain points of your potential clients. You'll learn how to: - Craft compelling opening statements that grab attention and establish trust - Overcome common objections with ease and turn them into opportunities - Present complex insurance products in simple, relatable terms - Upsell and cross-sell additional coverage without being pushy - Handle difficult conversations and turn unhappy clients into loyal advocates What sets this book apart is its focus on post-sales scripts and strategies. We recognize that the sale doesn't end when the contract is signed. Building lasting relationships with your clients is crucial for retention and referrals. Our post-sales scripts will guide you through policy reviews, claims processes, and ongoing customer care, ensuring your clients feel supported and valued long after the initial sale. Real-world examples and case studies bring the scripts to life, demonstrating how to adapt them to various scenarios and industries. We've also included tips on voice modulation, body language, and active listening to enhance your overall communication skills. Whether you're looking to increase your conversion rates, improve customer satisfaction, or simply gain more confidence in your sales approach, "Sales and Post-Sales Scripts for Insurance Services for Businesses" is your ultimate resource. Don't leave your success to chance – arm yourself with the words and strategies that will set you apart in the competitive world of business insurance sales. Pick up this book today and watch your career soar to new heights!

Seems like just yesterday the race was on to see who could accumulate the most page likes on Facebook and followers on Twitter. Then marketers realized that while it's nice to have thousands of people "Like" your brand, what really counts is how many of them are actually buying your stuff. The emotional commitment isn't enough. You need to turn that "love" into action. By definition, your current customers already like your brand. So it makes sense they will like you on social networks. Your social activity can help to retain them as customers but what you really want is to leverage those connections into new leads. In this book, the author shares his knowledge of how insurance agents and other independent sales reps can use Facebook marketing and social media to convert likes into leads and sales. This book is compact with 23 helpful tips and marketing strategies for use with Facebook and online marketing.