This book is primarily designed to describe the landscape of a typical large enterprise in terms of where XML can be successfully adopted as a data format. The examples give almost equal time to MS and non-MS applications, reflecting the increasingly mixed nature of development in large companies.

The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy. This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Inside the Book Introduction to Content Strategy Why Content Strategy and Why Now The Value and ROI of Content Content Under the Hood Developing a Content Strategy Glossary, Bibliography, and Index

This manual shows what can be done with XML, while also teaching where the technology is headed. It includes topics like displaying XML files in HTML files, performing queries in XSL and building an online store.

Connections. We all want them. We seek them in our everyday lives, in our rel ationships with people, places and things. Emotion is at the heart of any meanin gful connection, and how we talk to each other taps into it. Our character, brou ght to life through our voice, is the most powerful tool we have to connect with people, especially when it comes to connecting on an emotional level. In the past, a transactional relationship with customers was sufficient. A simple experience that delivered a clear benefit, such as extra money in their pocket or the easy completion of a task, was all you needed to satisfy and retain existing customers. But times have changed. Today, more than ever, consumers gravitate toward—and increasingly, crave—meaningful experiences. This book focuses on the role of a voice and tone strategy as a part of a successful content strategy. Voice and Tone Strategy: Connecting with People through Content shows you how to create a voice and tone strategy that addresses customer needs and helps you build exceptional customer relationships.

The emerging Second-Generation Web is based entirely on XML and related technologies. It is intended to result in the creation of the Semantic Web, on which computers will be able to deal with the meaning ("semantics") of Web data and hence to process them in a more effective and autono mous way. This new version of the Web introduces a multitude of novel concepts, terms, and acronyms. Purpose, Scope and Methods This dictionary is an effort to specify the terminological basis of emerging XML and Semantic Web technologies. The ultimate goal of this dictionary is even broader than just to define the meaning of newwords - itaims to develop aproper understandingofthese leading-edge technologies. To achieve this, comprehensible definitions of technical terms are supported by numerous diagrams and code snippets, clearly annotated and explained. The main areas covered in this dictionary are: (1) XML syntax and core technologies, such as Namespaces, Infoset and XML Schema; (2) all the major membersofthe XML family oftechnologies, such as XSLT, XPath and XLink; (3) numerous XML-based domain-specific languages, such as NewsML (News Markup Language); (4) the concept and architecture of the Semantic Web; (5) key Semantic Web technologies,such as RDF (Resource Description Framework), RDF Schema and OWL (Web Ontology Language); and (6) Web services, including WSDL (Web Services Description Lan guage) and SOAP (Simple Object Access Protocol).

Drawing together current thinking and research by leading writers in the field, this Reader will help you to understand and critically analyse key strategic aspects of educational leadership, including: - leadership perspectives and values - external and internal contexts - autonomy and accountability - partnership and collaboration - leading strategy and change. The book explores major challenges for educational leaders in managing the increasingly permeable boundary between educational organisations and their external contexts and reconciling environmental expectations and internal priorities. The Reader will encourage you to positively problematize the field and reflect on current debates and issues. This book will be an essential resource for providers and students of postgraduate level courses in educational leadership and management, as well as those involved in undertaking professional development programmes. It will also serve the reflective practitioner as personal reference when occupying or aspiring towards leadership roles in schools, colleges and other educational organisations. Dr Maggie Preedy, Professor Nigel Bennett and Dr Christine Wise have taught, researched and published widely in the field of educational leadership and management. Maggie Preedy and Christine Wise are Senior Lecturers in the Faculty of Education and Language Studies at The Open University, UK. Nigel Bennett is Emeritus Professor of Leadership and Management in Education at The Open University.