Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

HYPER-COMPETITION, 'the modern-day analogue to The Art of War' (Fortune), gave managers no holds barred strategies to create chaos, seize control of their industries, and rout rivals. Now, Richard D'Aveni shows how managers in large and mid-size global companies can defend themselves from these hyper-competitive attacks, squash revolutionary upstarts, and fashion a favourable world for themselves. Throughout history, great powers have built and reshaped their territory, absorbeed or deflected revolutions (most of which fail anyway), and managed their relations with one overriding aim: strategic supremacy. Here, D'Aveni demonstrates how global corporations can do likewise in a hyper-competitive world. They must reconceptualize traditional portfolios into powerful competitive arsenals he calls 'spheres of interest' (like Disney and Microsoft); douse disruptions using counter-revolutionary tactics (Anheuser-Busch bought the microbrew industry); contain competitors of equal size (like NBC did ABD; and master the art of competitive configuration (like Proctor & Gamble and Johnson & Johnson).

Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.

Written with his characteristic flair, Virillo's latest book is a trenchant denunciation of the Kosovo war in which he successfully unites theory with a riveting study of the conflict. Tearing aside the veil of hypocrisy in which the USA and its allies wrapped the war, Virillo demonstrates that the nature of the bombing was set by strategic rather than ethical considerations. Beneath the humanitarian rhetoric, Virillo sees a sinister innovation in the methods of waging war: territorial space is being replaced by orbital space in which a system of global telesurveillance is linked to the destructive power of bombers and missiles. Governments, the military and the media are becoming part of a seamless and self-justifying process linked by new information and arms technologies. Passionate and political, Strategy of Deception is a vital examination not only of the war in Yugoslavia but also what Virillo calls our "fin-de-sicle infantilization" in which the reality of battle is reduced to flickering images on a screen.