Strategic Marketing Channel Management

Strategic Marketing Channel Management
Title Strategic Marketing Channel Management PDF eBook
Author Donald J. Bowersox
Publisher McGraw-Hill Companies
Pages 520
Release 1992
Genre Business & Economics
ISBN

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Marketing Channel Strategy

Marketing Channel Strategy
Title Marketing Channel Strategy PDF eBook
Author Robert W. Palmatier
Publisher Routledge
Pages 374
Release 2019-07-11
Genre Business & Economics
ISBN 1000649997

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Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.

Transforming Your Go-to-market Strategy

Transforming Your Go-to-market Strategy
Title Transforming Your Go-to-market Strategy PDF eBook
Author V. Kasturi Rangan
Publisher Harvard Business Press
Pages 314
Release 2006
Genre Business & Economics
ISBN 9781591397663

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"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.

Marketing Channel Strategy

Marketing Channel Strategy
Title Marketing Channel Strategy PDF eBook
Author Robert W. Palmatier
Publisher Routledge
Pages 678
Release 2016-06-03
Genre Business & Economics
ISBN 1315506432

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For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Strategic Marketing Channel Management

Strategic Marketing Channel Management
Title Strategic Marketing Channel Management PDF eBook
Author Bowersox
Publisher Tata McGraw-Hill Education
Pages 0
Release 2004
Genre
ISBN 9780070586697

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Channel Strategies and Marketing Mix in a Connected World

Channel Strategies and Marketing Mix in a Connected World
Title Channel Strategies and Marketing Mix in a Connected World PDF eBook
Author Saibal Ray
Publisher Springer Nature
Pages 282
Release 2019-12-14
Genre Business & Economics
ISBN 3030317331

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This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.

Marketing Channel Strategy

Marketing Channel Strategy
Title Marketing Channel Strategy PDF eBook
Author Robert W. Palmatier
Publisher Routledge
Pages 497
Release 2016-06-03
Genre Business & Economics
ISBN 1315506440

Download Marketing Channel Strategy Book in PDF, Epub and Kindle

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.