The animal liberation movement is growing in size and strength, but so are the industries that exploit animals. These industries have vastly more resources at their disposal than activists do. Given this tremendous power differential, how can activists hope to compete? The good news is that there is a way to shift the balance of power in favor of the movement. And strategy is the way. In Strategic Action for Animals, Melanie Joy explains how to use strategy to exponentially increase the effectiveness of activism for animals. Drawing on diverse movements and sources, she offers tried and true tactics based on well-established principles and practices. She also explains how to address the most common problems that weaken the movement, such as dissidence among organizations and activists, inefficient campaigns, wasted resources, and high rates of burnout. Whether you are working alone or with a group, whether you are a seasoned activist or new to the movement, Strategic Action for Animals, can help you make the most of your efforts to make the world a better place for animals.

"An important and groundbreaking contribution to the struggle for the welfare of animals." -- Yuval Harari, New York Times best-selling author of Sapiens: A Brief History of Humankind The book offers an absorbing look at why and how humans can so wholeheartedly devote ourselves to certain animals and then allow others to suffer needlessly, especially those slaughtered for our consumption. Social psychologist Melanie Joy explores the many ways we numb ourselves and disconnect from our natural empathy for farmed animals. She coins the term "carnism" to describe the belief system that has conditioned us to eat certain animals and not others. In Why We Love Dogs, Eat Pigs, and Wear Cows, Joy investigates factory farming, exposing how cruelly the animals are treated, the hazards that meatpacking workers face, and the environmental impact of raising 10 billion animals for food each year. Controversial and challenging, this book will change the way you think about food forever. "An absorbing examination of why humans feel affection and compassion for certain animals but are callous to the suffering of others." - Publishers Weekly "I think Gandhi would have loved Why We Love Dogs, Eat Pigs, and Wear Cows,. For this is a book that can change the way you think and change the way you live. It will lead you from denial to awareness, from passivity to action, and from resignation to hope." - John Robbins, author of Diet for a New America and The Food Revolution

More than twenty years after its publication, Peter Singer's Ethics into Action continues to inspire new generations of activists through its portrayal of Henry Spira and the animal rights movement. With a new preface from the author, this edition celebrates the continued importance of social movements and provides a path towards furthering changes in our world. Singer, one of the world's most influential living philosophers, reveals how Henry Spira influenced major corporations by simultaneously applying targeted pressures and removing existing obstacles to achieve his ethical goals. As people all over the world continues to struggle for justice, Spira's method of effecting change serves as a proven model for activists fighting across a wide range of causes.

Sustainable use, development and conservation of the world's livestock genetic resources are of vital importance to agriculture, food production, rural development and the environment. In recognition of the need to develop and effective framework for the management of these resources and to address the threat of genetic erosion, 109 countries came together in September 2007 at the first International Technical Conference on Animal Genetic Resources for Food and Agriculture held in Interlaken, Switzerland. The Conference adopted the Global Plan of Action for Animal Genetic Resources- which includes 23 strategic priorities for action to promote the wise management of these vital resources. The Global Plan of Action is the outcome of a country-driven process of reporting, analysis and discussion, which also resulted in the preparation of the State of the World's Animal Genetic Resources for Food and Agriculture, the first comprehensive global assessment of livestock diversity and its management. The Conference also adopted the Interlaken Declaration on Animal Genetic Resources, which affirms countries' commitment to the implementation of the global Plan of Action and to ensuring that the world's livestock biodiversity is utilised to promote global food security and remain available to future generations.

Vegans, vegetarians, and meat eaters in relationships : the problem and the promise -- Relationship resilience : the foundation of healthy relationships -- Becoming allies : understanding and bridging differences -- The hidden dances that shape relationships -- Carnism : the invisible intruder in veg/non-veg relationships -- Being vegan : living and relating sustainably in a non-vegan world -- Unraveling conflict : principles and tools for conflict prevention and management -- Effective communication : practical skills for successful conversations -- Change : strategies for acceptance and tools for transformation

A compelling look at animal welfare and factory farming in the United States from Mercy For Animals, the leading international force in preventing cruelty to farmed animals and promoting compassionate food choices and policies. Nathan Runkle would have been a fifth-generation farmer in his small midwestern town. Instead, he founded our nation’s leading nonprofit organization for protecting factory farmed animals. In Mercy For Animals, Nathan brings us into the trenches of his organization’s work; from MFA’s early days in grassroots activism, to dangerous and dramatic experiences doing undercover investigations, to the organization’s current large-scale efforts at making sweeping legislative change to protect factory farmed animals and encourage compassionate food choices. But this isn’t just Nathan’s story. Mercy For Animals examines how our country moved from a network of small, local farms with more than 50 percent of Americans involved in agriculture to a massive coast-to-coast industrial complex controlled by a mere 1 percent of our population—and the consequences of this drastic change on animals as well as our global and local environments. We also learn how MFA strives to protect farmed animals in behind-the-scenes negotiations with companies like Nestlé and other brand names—conglomerates whose policy changes can save countless lives and strengthen our planet. Alongside this unflinching snapshot of our current food system, readers are also offered hope and solutions—big and small—for ending mistreatment of factory farmed animals. From simple diet modifications to a clear explanation of how to contact corporations and legislators efficiently, Mercy For Animals proves that you don’t have to be a hardcore vegan or an animal-rights activist to make a powerful difference in the lives of animals.