People in business are conditioned to believe they must communicate in a rational, objective and logical manner, without emotion, if their point is to be accepted. The reality is, however, that stories engage both hearts and minds and are the most effective means to engage and persuade. The Storytelling Pocketbook shows readers how to use stories to get their ideas across and make a deeper connection with their audience. With practical exercises throughout, the book shows you how to create your own story frameworks, and explores the different settings in which you might use them, eg to ignite organisational change, to transfer knowledge, to build brands, to develop people.

The magic and wonder of winter’s first snowfall is perfectly captured in Ezra Jack Keat’s Caldecott Medal-winning picture book. Young readers can enjoy this celebrated classic as a full-sized board book, perfect for read-alouds of all kinds and a great gift for the holiday season. In 1962, a little boy named Peter put on his snowsuit and stepped out of his house and into the hearts of millions of readers. Universal in its appeal, this story beautifully depicts a child's wonder at a new world, and the hope of capturing and keeping that wonder forever. This big, sturdy edition will bring even more young readers to the story of Peter and his adventures in the snow. Ezra Jack Keats was also the creator of such classics as Goggles, A Letter to Amy, Pet Show!, Peter’s Chair, and A Whistle for Willie. (This book is also available in Spanish, as Un dia de nieve.) Praise for The Snowy Day: “Keats made Peter’s world so inviting that it beckons us. Perhaps the busyness of daily life in the 21st century makes us appreciate Peter even more—a kid who has the luxury of a whole day to just be outside, surrounded by snow that’s begging to be enjoyed.” —The Atlantic "Ezra Jack Keats's classic The Snowy Day, winner of the 1963 Caldecott Medal, pays homage to the wonder and pure pleasure a child experiences when the world is blanketed in snow."—Publisher's Weekly

Get off to a flying start as a new manager, with the help of this time-saving ebook. Each chapter can be read in five minutes or less (ideal for reading in your coffee break or on the train) yet the tips you'll pick up can benefit you throughout your whole career. The short chapters are structured so that you can read them in any order, dipping into your chosen topic as the need arises. Topics include: assertiveness, career development, decision making, handling difficult conversations, interviewing (and being interviewed), learning, listening, managing meetings, negotiating, NLP, organising yourself, persuading, presenting, rapport, report writing, self-confidence, stress management, time management and transactional analysis. Each comes with an exercise to help you put your newly-gained know-how into action straight away. Now you don't need to search through numerous lengthy management books trying to unearth the gems that will actually be of use in your everyday work - Mike Clayton has done that hard work for you, distilling some of the most helpful business models and presenting you with the essence: clear, succinct summaries of the techniques that will serve you best. Quick Tips For Managers will be helpful to experienced managers too, as a concise refresher.

"As a gathering place for stories from across Penn Medicine, the Listening Lab affirms and celebrates listening as essential to the work of healing. This book is a compilation of stories recorded for the Listening Lab by patients, caregivers, staff and providers at the front lines of caregiving. These stories have the capacity to change how we address some of healthcare's most pressing challenges around communication and connection.The simple act of listening has the potential to heal broken places within us, and offers a radical possibility for healing to occur within healthcare and society as a whole"--

Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part, ‘Watching Post-Television’, offers ‘television’ as a shortcut to understanding today’s platform media and gives an introduction to key theoretical terms such as representation, identity and community. The second part, ‘Methods with Method’, introduces different methodological tools to study cross-media texts and practices from an audience-led perspective. With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects. The third part, ‘Methods in Action’, offers a variety of recent case studies to show how these methodological principles work in practice. Drawing on different genres from drama to sports, The Pocketbook of Audience Research gives a sense of what audience-led cross-media research can achieve. This concise, accessible book gives students, early-career researchers and creative professionals the tools to do useful and inspiring audience research, whether for a paper, a proposal or a market survey.

The new edition of the UK’s bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline. Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to: - Identify your values and your unique combination of skills and experience - Discover your purpose - Build a strong brand identity - Make sure employers, clients and customers remember you - Network effectively This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info

Grade level: 1, 2, 3, k, p, e, t.