"Whatever you dream, begin it, for boldness has genius, power and magic in it." -Goethe What qualities brought America to its dominance of world industry? How will American technology fare in the new global marketplace? What upbringing, education, and personal traits are required to produce leaders who can succeed in this new world? Scan the bookstore shelves and you'll see dozens of attempts by authors to capture the essence of leadership and entrepreneurial success. In The Power of Boldness, the answers come from original sources: ten of the country's most successful business leaders, who share their experiences and insights in individual essays that are remarkable for their directness and personal detail. Six of the writers are inventors who created the enterprises to commercialize their ideasâ€"four assumed management of their fathers' companies and moved into new industrial and geographic markets. Born between 1897 and 1962, these outstanding figures collectively chronicle America's industrial rise since World War IIâ€"and share their perspectives on what lies ahead in the age of technology. In engaging and often humorous terms, these men describe how they managed to make the most of the economic and social ups and downs of the past decadesâ€"how boldness, clear thinking, and a willingness to learn saw them through the bad times and paved the way to their success. No other book gathers so distinguished a group of business figures: Stephen D. Bechtel, Jr., of Bechtel Group describes the rise, decline, and rise again of the world's largest heavy construction company. William M. Haney, III, of Molten Metal Technologyâ€"a strong believer in Goethe's maximâ€"overviews the opportunities in ecotechnology. Edward C. Johnson 3d, of Fidelity writes on the adventures of a "contrarian" in the financial arena. Gordon E. Moore of Intel explains how his firm became one of the world's largest producers of microprocessor chips and forecasts the future of the electronics industry. John F. Taplin, master inventor and founder of a number of companies, writes on the education of an inventor/entrepreneur. Thomas D. Cabot of Cabot Corporation, Robert Galvin of Motorola, George N. Hatsopoulos of Thermo Electron Corporation, and Ralph Landau of Halcon International, round out this group of master builders of America's industrial power. In an introduction and summing-up, Alfred Chandler, Jr., Pulitzer Prize-winning business historian, explores some of the themes that emerge from the personal essays. Capturing the spirit of innovation as well as the practicalities of business decision making, The Power of Boldness will be required reading for business executives, students of business, and anyone interested in the individual success stories behind America's technological leadership.

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

An analysis of the American beauty industry discusses the marketing efforts of top cosmetics companies, identifies trends in fashion, and considers the psychological factors that contributes to the industry's success.

Privacy law isn't working. Waldman's groundbreaking work explains why, showing how tech companies manipulate us, our behavior, and our law.

"The Most Powerful Idea in the World argues that the very notion of intellectual property drove not only the invention of the steam engine but also the entire Industrial Revolution." -- Back cover.

This little book aims to help you figure out how to get your story told on big screens or small. It offers nearly thirty years of observation of how things happen in the business of entertainment. Dr. Ken Atchity's Hollywood experience ranges from writing to managing to producing; he's seen Hollywood from nearly every angle.

Tells the story of how America’s biggest companies began, operated, and prospered post-World War I This book takes the vantage point of people working within companies as they responded to constant change created by consumers and technology. It focuses on the entrepreneur, the firm, and the industry, by showing—from the inside—how businesses operated after 1920, while offering a good deal of Modern American social and cultural history. The case studies and contextual chapters provide an in-depth understanding of the evolution of American management over nearly 100 years. American Business Since 1920: How It Worked presents historical struggles with decision making and the trend towards relative decentralization through stories of extraordinarily capable entrepreneurs and the organizations they led. It covers: Henry Ford and his competitor Alfred Sloan at General Motors during the 1920s; Neil McElroy at Procter & Gamble in the 1930s; Ferdinand Eberstadt at the government’s Controlled Materials Plan during World War II; David Sarnoff at RCA in the 1950s and 1960s; and Ray Kroc and his McDonald’s franchises in the late twentieth century and early twenty-first; and more. It also delves into such modern success stories as Amazon.com, eBay, and Google. Provides deep analysis of some of the most successful companies of the 20th century Contains topical chapters covering titans of the 2000s Part of Wiley-Blackwell’s highly praised American History Series American Business Since 1920: How It Worked is designed for use in both basic and advanced courses in American history, at the undergraduate and graduate levels.