Sterling's Gold
Title | Sterling's Gold PDF eBook |
Author | Roger Sterling |
Publisher | Grove/Atlantic, Inc. |
Pages | 169 |
Release | 2010-11-16 |
Genre | Performing Arts |
ISBN | 0802195857 |
Quips and quotes from one of Mad Men’s sharpest wits. Multiple Emmy winner Mad Men continues to captivate viewers around the world with its brilliant portrayal of the 1960s and its stylish characters, including the dashing advertising mogul Roger Sterling, who’s acquired a reputation for his quips, barbs, and witticisms over the show’s many season. This book, presented as Roger’s memoir during the fourth season of Mad Men, is an entertaining collection of our favorite ad man’s best one-liners. Roger Sterling’s pithy comments and observations amount to a unique window into the advertising world—a world that few among us are privileged to witness firsthand—as well as a commentary on life in New York City in the middle of the twentieth century.
Sterling's Gold
Title | Sterling's Gold PDF eBook |
Author | Roger Sterling |
Publisher | Grove |
Pages | 0 |
Release | 2010 |
Genre | Advertising |
ISBN | 9781611856002 |
A collection of memorable lines spoken by the fictional character Roger Sterling on the TV series Mad men.
The Market Makers
Title | The Market Makers PDF eBook |
Author | Peter Scott |
Publisher | Oxford University Press |
Pages | 385 |
Release | 2017-09-15 |
Genre | History |
ISBN | 0191086355 |
During the twentieth century 'affluence' (both at the level of the individual household and that of society as a whole) became intimately linked with access to a range of prestige consumer durables. The Market Makers charts the inter-war origins of a process that would eventually transform these features of modern life from being 'luxuries' to 'necessities' for most British families. Peter Scott examines how producers and retailers succeeded in creating 'mass' (though not universal) market for new suites of furniture, radios, modern housing, and some electrical and gas appliances, while also exploring why some other goods, such as refrigerators, telephones, and automobiles, failed to reach the mass market in Britain before the 1950s. Creating mass markets presented a formidable challenge for manufacturers and retailers. Consumer durables required large markets. Most involved significant research and development costs. Some, such as the telephone, radio, and car, were dependent on complementary investments in infrastructure. All required intensive marketing - usually including expensive advertising in national newspapers and magazines, while some also needed mass production methods (and output volumes) to make them affordable to a mass market. This study charts the pioneering efforts of entrepreneurs (many of whom, though once household names, are now largely forgotten) to provide consumer durables at a price affordable to a mass market and to persuade a sometimes reluctant public to embrace the new products and the consumer credit that their purchase required. In doing so, Scott shows that, contrary to much received wisdom, there was a 'consumer durables revolution' in inter-war Britain - at least for certain highly prioritised goods.
Sterling's Gold
Title | Sterling's Gold PDF eBook |
Author | Roger Sterling |
Publisher | |
Pages | 171 |
Release | 2010 |
Genre | Social Science |
ISBN | 9780802119896 |
Presents aphorisms and memorable lines spoken by Roger Sterling, a fictional character on the television series, "Mad Men."
Golden Fetters
Title | Golden Fetters PDF eBook |
Author | Barry Eichengreen |
Publisher | Oxford University Press |
Pages | 484 |
Release | 1992-05-07 |
Genre | Business & Economics |
ISBN | 0199879133 |
This book offers a reassessment of the international monetary problems that led to the global economic crisis of the 1930s. It explores the connections between the gold standard--the framework regulating international monetary affairs until 1931--and the Great Depression that broke out in 1929. Eichengreen shows how economic policies, in conjunction with the imbalances created by World War I, gave rise to the global crisis of the 1930s. He demonstrates that the gold standard fundamentally constrained the economic policies that were pursued and that it was largely responsible for creating the unstable economic environment on which those policies acted. The book also provides a valuable perspective on the economic policies of the post-World War II period and their consequences.
Triumph of the South
Title | Triumph of the South PDF eBook |
Author | Peter Scott |
Publisher | Routledge |
Pages | 457 |
Release | 2017-11-22 |
Genre | History |
ISBN | 1351144022 |
This book provides a scholarly but accessible account of British regional development during the twentieth century, focusing on the emergence and development of theNorth-South divide. Beginning with regional imbalance in the Victorian and Edwardian economies, the book goes on to discuss the effects on the First World War and its aftermath, which created a discernible split between the depressed North and West, and the relatively prosperous South. Attention is also paid to the impact of government policy on regional development during the interwar years and beyond, and factors affecting industrial location in this period.
Triumph of the South
Title | Triumph of the South PDF eBook |
Author | Peter Scott |
Publisher | Ashgate Publishing, Ltd. |
Pages | 352 |
Release | 2007 |
Genre | History |
ISBN | 9781840146134 |
This book provides a scholarly but accessible account of British regional development during the twentieth century, focusing on the emergence and development of the 'North-South' divide. Beginning with regional imbalance in the Victorian and Edwardian economies, the book goes on to discuss the effects on the First World War and its aftermath, which created a discernible split between the depressed North and West, and the relatively prosperous South. Attention is also paid to the impact of government policy on regional development during the interwar years and beyond, and factors affecting industrial location in this period.