Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

The authors provide an understanding of big data and MapReduce by clearly presenting the basic terminologies and concepts. They have employed over 100 illustrations and many worked-out examples to convey the concepts and methods used in big data, the inner workings of MapReduce, and single node/multi-node installation on physical/virtual machines. This book covers almost all the necessary information on Hadoop MapReduce for most online certification exams. Upon completing this book, readers will find it easy to understand other big data processing tools such as Spark, Storm, etc. Ultimately, readers will be able to: • understand what big data is and the factors that are involved • understand the inner workings of MapReduce, which is essential for certification exams • learn the features and weaknesses of MapReduce • set up Hadoop clusters with 100s of physical/virtual machines • create a virtual machine in AWS • write MapReduce with Eclipse in a simple way • understand other big data processing tools and their applications

Presents a philosophy that unifies evolution and religion, discussing evolution as a divine process, how to use insights derived from evolution to improve spiritual life, and how to work for systemic change within this framework.

'Watch closely,' said Mrs Jewls. 'You can learn much faster using a computer instead of paper and pencil.' Then she pushed the computer out of the window. The children all watched it fall thirty floors. 'See?' said Mrs Jewls. 'That's gravity . . .' That's the way things happen at Wayside School. There are twenty-nine kids in Mrs Jewls' class and this book is about all of them: there is Todd, who is in trouble every day, until he gets a magic dog; Paul, whose life is saved by Leslie's pigtails; Ron, who dares to try the cafeteria's mushroom surprise; and all the others who help turn a day at Wayside School into one madcap adventure after another.

A very entertaining companion book to mega-bestseller HOLES Imagine your misfortune if, like Stanley Yelnats, you found yourself the victim of a miscarriage of justice and interned in Camp Green Lake Correctional Institute. How would you survive? Thankfully, Louis Sachar has lent his knowledge and expertise to the subject and created this wonderful, quirky, and utterly essential guide to toughing it out in the Texan desert. Packed with information about the characters in HOLES, as well as lots of do's and don'ts for survival, this is an essential book for all those hundreds of thousands of HOLES' fans.