Spot Radio Promotion Handbook
Title | Spot Radio Promotion Handbook PDF eBook |
Author | Standard Rate & Data Service |
Publisher | |
Pages | 76 |
Release | 1949 |
Genre | Radio advertising |
ISBN |
The Radio Sponsorship and Promotions Handbook
Title | The Radio Sponsorship and Promotions Handbook PDF eBook |
Author | Andy Johnson |
Publisher | Lulu.com |
Pages | 279 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 1906392161 |
Bulletin
Title | Bulletin PDF eBook |
Author | United States. Office of Education |
Publisher | |
Pages | 794 |
Release | 1952 |
Genre | Education |
ISBN |
Broadcasting, Combined with Broadcast Advertising
Title | Broadcasting, Combined with Broadcast Advertising PDF eBook |
Author | |
Publisher | |
Pages | 974 |
Release | 1955-11 |
Genre | Broadcasting |
ISBN |
The Media Handbook
Title | The Media Handbook PDF eBook |
Author | Helen Katz |
Publisher | Routledge |
Pages | 221 |
Release | 2019-05-03 |
Genre | Business & Economics |
ISBN | 0429785631 |
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Radio and Television
Title | Radio and Television PDF eBook |
Author | Patricia Beall Hamill |
Publisher | |
Pages | 52 |
Release | 1960 |
Genre | Radio in education |
ISBN |
Sixteen-year-old Tabitha, the daughter of a preacher who believes science is Satan's work, longs to study at a university and dig for dinosaur bones, but in South Dakota at the end of the nineteenth century such ambitions are discouraged.
Broadcasting
Title | Broadcasting PDF eBook |
Author | |
Publisher | |
Pages | 1086 |
Release | 1969 |
Genre | Broadcasting |
ISBN |