Special Issue: The Entrepreneurial Nature of Sports Marketing: Towards a Future Research Agenda
Title | Special Issue: The Entrepreneurial Nature of Sports Marketing: Towards a Future Research Agenda PDF eBook |
Author | Vanessa Ratten |
Publisher | |
Pages | 143 |
Release | 2010 |
Genre | |
ISBN |
Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
Title | Sports Media, Marketing, and Management: Breakthroughs in Research and Practice PDF eBook |
Author | Management Association, Information Resources |
Publisher | IGI Global |
Pages | 570 |
Release | 2018-03-02 |
Genre | Business & Economics |
ISBN | 1522554769 |
The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
Special Issue On: Sports Marketing Agenda Revisited
Title | Special Issue On: Sports Marketing Agenda Revisited PDF eBook |
Author | Anna Zarkada |
Publisher | |
Pages | |
Release | 2020 |
Genre | |
ISBN |
Sport Marketing 4th Edition
Title | Sport Marketing 4th Edition PDF eBook |
Author | Mullin, Bernard J. |
Publisher | Human Kinetics |
Pages | 504 |
Release | 2014-05-02 |
Genre | Business & Economics |
ISBN | 1450424988 |
Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.
Sport Entrepreneurship and Innovation
Title | Sport Entrepreneurship and Innovation PDF eBook |
Author | Vanessa Ratten |
Publisher | Routledge is |
Pages | 0 |
Release | 2017 |
Genre | Entrepreneurship |
ISBN | 9781138941731 |
15 Sport entrepreneurship and the emergence of opportunities: towards a future research agenda -- Index
Understanding Sport Organizations
Title | Understanding Sport Organizations PDF eBook |
Author | Trevor Slack |
Publisher | Human Kinetics Publishers |
Pages | 538 |
Release | 2020 |
Genre | Organizational sociology |
ISBN | 1492500801 |
Understanding Sport Organizations provides a strong foundation in organizational theory and organizational behavior and addresses how that theory is applied in a real-world context. It engages readers by providing opportunities to discover the theory in practice.
Social Capital and Entrepreneurship
Title | Social Capital and Entrepreneurship PDF eBook |
Author | Phillip H. Kim |
Publisher | Now Publishers Inc |
Pages | 68 |
Release | 2005 |
Genre | Business & Economics |
ISBN | 9781933019109 |
Social Capital and Entrepreneurship concludes by examining the tension between the properties of social networks used in entrepreneurship researchers' models and the limited perspective on networks available to practicing entrepreneurs.