Special Issue: Sport Management, Marketing, and Innovation
Title | Special Issue: Sport Management, Marketing, and Innovation PDF eBook |
Author | Manuel Alonso dos Santos |
Publisher | |
Pages | 0 |
Release | 2022 |
Genre | |
ISBN |
Sports Innovation Management
Title | Sports Innovation Management PDF eBook |
Author | Vanessa Ratten |
Publisher | Routledge |
Pages | 234 |
Release | 2017-08-23 |
Genre | Business & Economics |
ISBN | 1351712004 |
This book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed. The book is a useful reference for sports organizations, athletes and government organizations promoting the use of innovation to generate competitive advantage in the global marketplace.
Special Issue: Key Concepts in Sport Management
Title | Special Issue: Key Concepts in Sport Management PDF eBook |
Author | Terri Byers |
Publisher | |
Pages | 101 |
Release | 2009 |
Genre | |
ISBN |
Special Issue: Sport Marketing and Emerging Technology
Title | Special Issue: Sport Marketing and Emerging Technology PDF eBook |
Author | Stephen Ross |
Publisher | |
Pages | 145 |
Release | 2011 |
Genre | |
ISBN |
Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
Title | Sports Media, Marketing, and Management: Breakthroughs in Research and Practice PDF eBook |
Author | Management Association, Information Resources |
Publisher | IGI Global |
Pages | 570 |
Release | 2018-03-02 |
Genre | Business & Economics |
ISBN | 1522554769 |
The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
Special Issue: Management and Promotion of International Sports
Title | Special Issue: Management and Promotion of International Sports PDF eBook |
Author | Li Chen |
Publisher | |
Pages | 86 |
Release | 2009 |
Genre | |
ISBN |
Emerging Trends and Innovation in Sports Marketing and Management in Asia
Title | Emerging Trends and Innovation in Sports Marketing and Management in Asia PDF eBook |
Author | Leng, Ho Keat |
Publisher | IGI Global |
Pages | 381 |
Release | 2015-01-31 |
Genre | Business & Economics |
ISBN | 1466675284 |
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.