This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.

This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.

'Emerging' (or 'black') farmers are often considered a homogeneous group. While individual emerging farmers and agribusinesses in South Africa share a common history, the case studies in this book show that in fact significant differences exist among them that are often hidden beneath the averaging and aggregation typical of most analytical research. Presenting fifteen case studies of emerging agribusinesses in South Africa, this book has three main objectives: (1) to capture the human stories behind the emerging farms and agribusinesses in South Africa in order to showcase their rich diversity, historical backgrounds, current context, and future directions; (2) to highlight the best practices, opportunities, and challenges facing South Africa?s emerging farmers and agribusinesses; and (3) to create a new set of instructional materials for academics and development practitioners, or as a point of reference for other entrepreneurs, members of government, and other practitioners engaged in agriculture and agribusiness. The case study format, a relatively new tool in the field of agribusiness management, allows for a close-up view of the entrepreneurs at the heart of the businesses, providing an ideal lens through which to take a snapshot of the agribusiness landscape of South Africa today.

Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.