Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?” Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

From Darwin to "Star Trek", Evans offers a lively look at the science of emotions and finds that whether we live in the shadow of Times Square or in the depths of the rain forest, all humans feel disgust, joy, surprise, anger, fear, and distress. 20 halftones.

Lyrical, imaginative, and wholly original, this New York Times bestseller with 8 starred reviews is not to be missed. Rachel Hartman’s award-winning debut will have you looking at dragons as you’ve never imagined them before… In the kingdom of Goredd, dragons and humans live and work side by side – while below the surface, tensions and hostility simmer. The newest member of the royal court, a uniquely gifted musician named Seraphina, holds a deep secret of her own. One that she guards with all of her being. When a member of the royal family is brutally murdered, Seraphina is drawn into the investigation alongside the dangerously perceptive—and dashing—Prince Lucien. But as the two uncover a sinister plot to destroy the wavering peace of the kingdom, Seraphina’s struggle to protect her secret becomes increasingly difficult… while its discovery could mean her very life. "Will appeal to both fans of Christopher Paolini’s Eragon series and Robin McKinley’s The Hero and the Crown." —Entertainment Weekly “[A] lush, intricately plotted fantasy.” —The Washington Post "Beautifully written. Some of the most interesting dragons I've read." —Christopher Paolini, New York Times bestselling author of Eragon

THE FIRST PSY/CHANGELING NOVEL from the New York Times bestselling author of Shards of Hope, Shield of Winter, and Heart of Obsidian... The book that Christine Feehan called "a must-read for all of my fans." In a world that denies emotions, where the ruling Psy punish any sign of desire, Sascha Duncan must conceal the feelings that brand her as flawed. To reveal them would be to sentence herself to the horror of “rehabilitation”—the complete psychic erasure of everything she ever was…Both human and animal, Lucas Hunter is a Changeling hungry for the very sensations the Psy disdain. After centuries of uneasy coexistence, these two races are now on the verge of war over the brutal murders of several Changeling women. Lucas is determined to find the Psy killer who butchered his packmate, and Sascha is his ticket into their closely guarded society. But he soon discovers that this ice-cold Psy is very capable of passion—and that the animal in him is fascinated by her. Caught between their conflicting worlds, Lucas and Sascha must remain bound to their identities—or sacrifice everything for a taste of darkest temptation…

Does one ever escape from the family? How much do we understand about our own past? How do we come to be who we are? Walter Abish, the internationally acclaimed author of "How German Is It, examines these questions through the prism of his own experience, and confronts and encapsulates the historic upheavals of the mid-twentieth century in this brilliant, deceptively simple, and quietly wrenching account of his two journeys. The first begins in Vienna, where Abish was born in the 1930s in the Jewish, but not-too-Jewish, household of a prosperous perfumer. Then it ricochets around the world as his parents flee first to France (his mother had to sneak alone across the Italian border), then to war-torn Shanghai under Japanese occupation, just ahead of Mao's army, then to Israel. Incapable of understanding his family's desperate situation, Abish as a boy creates his own private world, filtering out precarious and terrifying realities. Abish describes fantastic events in the coolest tones. In precise, haunting detail, he records the perceptions of a child who registers and remembers what he will only later understand. He writes of the day in the park when a stranger suddenly screams "Jews out!" and he and his frail grandmother run for the exit in a panic as the other children and grandmothers stand and watch; the day his father is released by the Gestapo because a man in the room owes him money that he has never tried to collect and says, "Let Abish go--he's okay"; of the time his father speaks to him about inheriting his perfume business, as they stand on the deck of a ship bound for China. The first journey recounts the flight; the second journey chronicles the return: Abish writes about how, in the 1980s, he went on a tour to Germany to launch the translation of his award-winning novel "How German Is It--a book he wrote without ever having set foot there, deliberately, because he wished to elicit the idea of Germanness in what was "a fantasy of Germany." This tour of what to him is an unfamiliar society includes a side trip to Vienna, where he glimpses the life he might have experienced and has the horrifying feeling that he never left. "Double Vision is a book that cuts to the quick. With unflinching candor, humor, and affection, Abish re-creates the way it feels to be a child and to look at your parents and wonder who they are. To be an adult and catch them in every corner of your personality. To look back on the world of your youth and realize both what you noticed and what you missed. It is a stunning achievement.

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990. Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it? With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.