Veteran travel writer Eric Newby has a massive following and is cherished as the forefather of the modern comic travel book. However, less known are his adventures during the years he spent as an apprentice and commercial buyer in the improbable trade of women's fashion.

The first book to consider the subject, Wholesale Couture: London and Beyond, 1930-70 seeks to revise the notion that wholesale couturiers were simply copyists and demonstrate the complexities of their design processes and business strategies. This term has fallen out of usage; however, it was used to describe the pinnacle of the British ready-to-wear fashion industry between the 1930s and 1960s. Companies within this sector have typically been recognised as creators of high-quality copies of French haute couture, using ready-to-wear techniques. Liz Tregenza traces wholesale couture garments from concept to usage, considering design, manufacture, branding, promotion, retail and export. She looks beyond the garments produced and investigates the people behind these firms, consequently demonstrating the significant role that largely Jewish immigrants played in the development and success of this industry. The book also considers the wider social and economic factors that affected manufacturers and consumers; the effect of austerity, rationing and the Utility scheme, and the pressing need for wholesale couturiers to export their products internationally. It demonstrates that 1946 was a critical year for re-building and re-imagining the London fashion industry and that wholesale couturiers were at the centre of these developments. Furthermore, it reveals the impact of changing consumer purchasing power, including the burgeoning youth market, for fashion manufacturers. Offering a new perspective on British fashion history, Wholesale Couture demonstrates that these couturiers were vital in cementing London's status as a ready-to-wear fashion centre.

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There's Money in the Middle! Like making deals and earning money but don't care for the daily grind? Then consider becoming a middleman--the wholesaler--who buys goods in volume from manufacturers and sells them to retailers for a profit. The experts of Entrepreneur deliver a step-by-step guide that shows you how to start a thriving wholesale operation, specializing in any industry--and running it from the comfort of your home. This guide will reveal how to: Establish your business and get funded Use market research to find the right niche for you Partner with the right manufacturers and retailers Promote and advertise your business You'll also gain valuable insights from practicing wholesale distributors and get sample forms, checklists, and worksheets to guide you through the startup process.