A best-selling guide giving serious investors hundreds of market-tested strategies, to maximise the earnings potential of their portfolio while reducing risk.

For undergraduate courses in Investments. The core concepts and tools readers need to make informed investment decisions Fundamentals of Investing helps individuals make informed investment decisions by providing a solid foundation of core concepts and tools. Smart, Gitman, and Joehnk use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep readers focused in each chapter. Readers leave with the necessary information for developing, implementing, and monitoring a successful investment program. The 13th Edition uses a conversational tone to make the foreign language, concepts, and strategies of investing accessible to readers. With the help of examples throughout, readers learn to make informed decisions in order to achieve investment goals. The book focuses on both individual securities and portfolios, teaching readers to consider the risk and return of different types of investments and how to use this knowledge to develop, implement, and monitor goals. Also available with MyLab Finance MyLab(TM) Finance is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Fundamentals of Investing, 13th Edition is also available via Revel(TM), an interactive learning environment that enables students to read, practice, and study in one continuous experience. Learn more. NOTE: You are purchasing a standalone product; MyLab Finance does not come packaged with this content. If you would like to purchase both the physical text and MyLab Finance search for: 013440839X / 9780134408392 Fundamentals of Investing Plus MyLab Finance with Pearson eText -- Access Card Package Package consists of: 013408330X / 9780134083308 Fundamentals of Investing 0134083938 / 9780134083933 MyLab Finance with Pearson eText -- Access Card -- for Fundamentals of Investing