This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1983.

Research findings are reported on a four-part solar market survey program which identified barriers for residential solar energy use in California. The approach and the framework for analysis are described for the survey program. Summaries and discussions are presented on survey data from solar retrofitters; new construction solar home market and buyers; focus groups of non-solar homeowners; and a statewide survey. (MCW).