Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. Advancing research and applications in this field can assist in successfully furthering advancements in various other fields. Applications of Neuroscience: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, techniques, and various uses of neuroscience, and examines the benefits and challenges of these developments. Highlighting a range of pertinent topics, such as cognitive processes, neuroeconomics, and neural signal processing, this publication is ideally designed for researchers, academics, professionals, graduate-level students, and practitioners interested in emerging applications of neuroscience.

Neuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action. In particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions. Neuroeconomics and the Decision-Making Process presents the latest research on the relationship between neuroscience, economics, and human decision-making, including theoretical foundations, real-world applications, and models for implementation. Taking a cross-disciplinary approach to neuroeconomic theory and study, this publication is an essential reference source for economists, psychologists, business professionals, and graduate-level students across disciplines.

The impacts of tourism, an increasingly crucial area of study amongst researchers, are primarily investigated through economic, socio-cultural or environmental perspectives. The social psychological effects of tourism have not been adequately researched despite often being much more important for many destinations, especially where conflicts among different stakeholders exist. This book investigates the social psychological effects of tourism within the scope of social psychology theory. This book introduces the concept of social psychology, as distinct from psychology and sociology, and its relationship to tourism, examines tourism within various theoretical frameworks, e.g. career ladder theory and Maslow’s 7 hierarchy, explores the ways in which tourism changes attitudes and finally investigates social psychological issues in tourism business. It is an important resource for advanced undergraduates, graduate students and relevant practitioners in the field of tourism, and in some cases for a broader public in the field of social psychology.