The quick and simple insider’s guide to Snapchat from Official Lens Creator Phil Walton. Phil Walton—perhaps best known as the creator of the famed Snapchat Potato lens—provides the groundwork for using and understanding the Snapchat app. Learn to navigate the Snapchat interface, connect with friends, use filters and lenses, and take an exclusive look at hidden functionalities the average Snapchat user may not know about. The Ultimate Guide to Snapchat provides detailed, easy-to-understand guidance for: Using pre- and post-snap creative tools like timeline, focus, stickers, and others Mastering chat functions for private and group conversations Posting private and public stories Activating your Bitmoji avatar Creating your own filters and more! The Ultimate Guide to Snapchat is an invaluable how-to resource for brand managers, new Snapchat users, and experienced users seeking to use the app with confidence as Snapchat continues to grow, innovate, and connect millions of users all over the world.

This book helps people learn to use and understand the Snapchat app. It guides users through the Snapchat interface, how to connect with friends, using filters (and lenses) and the many other cool features that the app has to offer.

Learn to make your own custom lenses for Snapchat! With the introduction of Lens Studio, anyone can build and publish high quality augmented reality experiences on the Snapchat app. Phil Walton—Official Snapchat Lens Creator and creator of the viral Potato Lens—offers a simple, innovative guide to: Get started with the Lens Studio interface and features Publish your effects and generate more views and exposure Create five different AR experiences with step-by-step instructions Creator's Guide to Snap Inc.'s Lens Studio also provides project files and digital assets to download and follow along as you read. Whether you are a beginner creator, or an experienced user seeking inside information to take your AR skills to the next level, explore the range of possibilities for creating and sharing your own AR experiences with Creator's Guide to Snap Inc.'s Lens Studio.

The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories. This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike. Features: Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates. Chapters end with a chapter checklist, key terms and definitions, and Experiential Learning sections with questions, exercises, and Discover and Explore activities. Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary. Template worksheets for key strategy components with business context examples. New to the Fourth Edition: Fully redesigned, robust graphics engage students visually. New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform. Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights. Recurring College Cupcakes business example allows students to follow a strategic process in context. Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society. Instructor Support Materials: https://textbooks.rowman.com/quesenberry4e Test banks Template worksheets Case Briefs Sample syllabi PowerPoint slides Student Flashcards Find additional templates and social media strategy updates on the author’s blog: https://www.postcontrolmarketing.com

Helping you move out of emotional chaos and into a state of calmness, author Julie Potiker introduces her SNAP Method, evidence-based mindfulness practices that are easy to learn, remember, and do anywhere, even in the heat of the moment. This handy acronym has the clever addition of a somatic component to help people handle chaos with the “snap” of their fingers. Trained in multiple mindfulness and human development systems, Potiker has distilled her deep and expansive knowledge into a program that meets people where they are—overwhelmed, overextended, and over the top. Potiker has figured out what works for the millions of multi-tasking women, parents, caregivers, and anxious individuals who have never felt more perpetually pulled in multiple directions. SNAP! is for time-constrained people who desperately need new responses to life stressors while still juggling their daily worlds of family, work, relationships, health, and home. Praise for SNAP! “The SNAP method is brilliant. In one simple practice, Julie Potiker integrates brain science, mindfulness, compassion, and other effective tools for lifting your mood, easing anxiety, calming stress, and opening your heart. Full of practical wisdom, she leads readers through funny stories, tender care, and many different applications of the SNAP method. Throughout, she is a super-smart, encouraging, and hopeful friend. A wonderful book!” —Rick Hanson, PhD, Author, Resilient: How to Grow an Unshakable Core of Calm, Strength, and Happiness “Life is rarely as easy as a snap, but Julie Potiker finds a relatable way of helping you contend with the most challenging experiences of life by using her clever and easy SNAP method. Tapping into our natural capacity for healing and ease, and building on solid science, Julie leads the reader ... into a place of greater wellbeing and joy. Super accessible and incredibly practical, this book will become your best friend in times of need.” —Steven Hickman, PsyD, Licensed Clinical Psychologist, Executive Director, Center for Mindful Self-Compassion Founding Director, UC San Diego Center for Mindfulness “This book is a handy resource for managing difficult emotions based on the elegant acronym, SNAP. The author, Julie Potiker, generously shares her personal experiences, and even a few poems, to illustrate how mindfulness and self-compassion can help us cope with life’s challenges. Rest assured, help is just a snap away!” —Christopher Germer, PhD, Lecturer (Part-time), Harvard Medical School, Co-developer, Mindful Self-Compassion training, Author, The Mindful Path to Self-Compassion

This best-selling book on Director has been updated to cover Director's many new features. The CD-ROM includes useful tutorials and scripts to get readers up and running with the software. This edition covers features new to this latest release, including new design and authoring tools and one-click publishing of Shockwave content.