"In the grand tradition of Ben Mezrich's The Accidental Billionaires (2009)... an engaging look into a fascinating subculture of millions." —Booklist "Breezy...How to Turn Down a Billion Dollars ably if uncritically chronicles the short history of a young company catering to young users, with a young chief executive, and reveals, intentionally or not, the limitations that come with that combination." —Wall Street Journal The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat developed from a simple wish for disappearing pictures as Stanford junior Reggie Brown nursed regrets about photos he had sent. After an epic feud between best friends, Brown lost his stake in the company, while Spiegel has gone on to make a name for himself as a visionary—if ruthless—CEO worth billions, linked to celebrities like Taylor Swift and his wife, Miranda Kerr. A fellow Stanford undergrad and fraternity brother of the company’s founding trio, Gallagher has covered Snapchat from the start. He brings unique access to a company Bloomberg Business called “a cipher in the Silicon Valley technology community.” Gallagher offers insight into challenges Snapchat faces as it transitions from a playful app to one of the tech industry’s preeminent public companies. In the tradition of great business narratives, How to Turn Down a Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.

This book helps people learn to use and understand the Snapchat app. It guides users through the Snapchat interface, how to connect with friends, using filters (and lenses) and the many other cool features that the app has to offer.

Snapchat is a photo messaging application which was developed in 2011 by Evan Spiegel and Bobby Murphy. It is a new way to take pictures or video adding text or drawings over a mobile phone and send them to friends or family with specifications on how long the photo will be available for viewing. User can set a time of 1 to 10 seconds for the viewing. The timer starts to count down the predefined seconds when the recipient opens the message. After the time is up the picture is deleted from the device and cannot be shown to the user anymore. Once the user downloads the app on his phone it is essential to register with username and set a password. Subsequently the app access the contact list on users phone to load friends. Additionally users can add other contacts beyond the existing one manually. Snapchat is a new way of sharing moments with friends on iPhone and Android. The company compares its product with a phone call, where a record of the communication persists, however the actual content of the communication does not. Even though Snapchat launched many products, there is one key feature that they all share, deletion. The app's mascot, which is also used as logo, is called "Ghostface Chillah", a name Brown derived from Ghostface Killah of the hip hop group Wu-Tang Clan. Snapchat, Inc. is a privately held, venture capital backed company, headquartered in Venice, California, USA. The application was first launched in July 2011 as a result of Evan Spiegel’s projects at Stanford University under the name Picaboo. However, the idea of disappearing pictures did not convince other project participants. In July 2011 Picaboo was renamed and re-launched into Snapchat. The former team, Evan Spiegel, Reggie Brown and Bobby Murphy, focused on usability and technical aspects rather than branding efforts at the beginning in order to reach as many user as possible [...].

This title examinesSnapchat, the photo and video sharing website.Readers will learn aboutcompany history and development, howSnapchatoperates, issues the company faces such as inappropriate content, and its impact on society.Key components such as Snapcodes and Lenses are also explored.Color photos accompany easy-to-read, compelling text. Features include a company profile, mini bios of company founders, timeline, fast facts, informative sidebars, andsection on online safety.Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.

Why are teens so obsessed with Snapchat? And what do they even do on it? This guide will help you better understand the app itself, why it’s appealing, and how to have conversations about it with your teens. Parent Guides are your one-stop shop for biblical guidance on teen culture, trends, and struggles. In 15 pages or fewer, each guide tackles issues your teens are facing right now—things like doubts, the latest apps and video games, mental health, technological pitfalls, and more. Using Scripture as their backbone, these Parent Guides offer compassionate insight to teens’ world, thoughts, and feelings, as well as discussion questions and practical advice for impactful discipleship.

From Barack Obama's former communications director comes a colourful account of how politics, the media, and the internet changed during the Obama presidency and how Democrats can fight back in the Trump era. The 'Decade of Obama' (2007—2017) was one of massive change that rewrote the rules of politics in ways that are only now beginning to be understood. Which is why all pundits got the 2016 presidential election wrong). Yes We (Still) Can looks at how Obama navigated the forces that allowed Trump to win the White House, becoming one of the most consequential presidents in American history, why Trump surprised everyone, and how Democrats can come out on top in the long run. Part political memoir, part blueprint for progressives in the Trump era, Yes We (Still) Can is an insider's take on the crazy politics of our time. Pfeiffer, one of Barack Obama's longest-serving advisors, reveals never-before-told stories ranging from Obama's presidential campaigns to his time in the White House, providing readers with an in-depth, behind-the-scenes look at life on the front line of politics.

"Snapchat was the app that launched the "camera first" revolution. Its' disruptive features out-innovated major social networks and inspired hundreds of millions of users to document their personal stories through the free broadcast network in their pockets. Snapchat allowed us to communicate through images and not just around them. It changed social media from merely documenting and preserving memories to an in-the-moment real time experience. It was authentic, personal and unlike any other social platform in existence"--Back cover.