Hailed in the New York Times as "entertaining and immensely educational," Snake Oil Science is not only a brilliant critique of alternative medicine, but also a first-rate introduction to interpreting scientific research of any sort. The book's ultimate goal is to illustrate how the placebo effect conspires to make medical therapies appear to be effective. Bausell explains why research on any therapy that does not factor in the placebo effect (and other placebo-like effects) will inevitably produce false results.

Government supported junk social science-or sanctified snake oil as Sarnoff terms it-exists in all policy arenas along the entire political spectrum, as policy advocates seek to justify the continuation of ineffective programs and to block alternative solutions. This form of junk science is particularly dangerous and wasteful in terms of tax dollars because professional confirmation, media investigation and government support lend it an unwarranted imprimatur of validity. Sarnoff argues that it confuses the public and convinces them to support programs as ends in themselves, rather than determining whether or not such efforts actually achieve purported goals. Ineffectiveness, incompetence, lack of technology, ideology masquerading as policy, and even outright fraud serve to perpetuate the general confusion. This situation is exacerbated by the proliferation of media attention, much of it unmonitored for accuracy or bias. Sanctified snake oil, Sarnoff contends, spawns industries that drain public resources and attention from real, serious cases and distort public perceptions of the magnitude of the issues involved. This study sheds new light on this muddle and offers recommendations which will make it more difficult for junk science to represent itself as legitimate social policy.

Long before television and radio commercials beckoned to potential buyers, the medicine show provided free entertainment and promised cures for everything from corns to cancer. Combining elements of the circus, theater, vaudeville, and good old-fashioned entrepreneurship, the showmen of the American medicine show sold tonics, ointments, pills, extracts and a host of other "wonder-cures, " guaranteed to "cure what ails you." While the cures were seldom miraculous, the medicine show was an important part of American culture and of performance history. Harry Houdini, Buster Keaton, and P.T. Barnum all took a turn upon the medicine show stage. This study of the medicine show phenomenon surveys nineteenth century popular entertainment and provides insight into the ways in which show business, advertising, and medicine manufacture developed in concert. The colorful world of the medicine show, with its Wild West shows, pie-eating contests, clowns, and menageries, is fully explored. Photographs of performers and of the fascinating handbills and posters used to promote the medicine show are included.

Through propaganda, corruption, and fraud, the Chinese Communist Party under Xi Jinping transformed the snake oil of COVID-19 lockdowns into "science." This is how he did it, and why.

"In the world of snake oils, you have to see the world a little differently. Where others see poverty, you see riches; where others see weeds, you see flowers; where others see sickness, you see openness." Becca Stevens calls herself a "snake oil seller": She takes natural oils, mixes them with a good story, sells them in an open market and believes they help to heal the world. Becca is the founder of Thistle Farms, one of the most successful examples in the US of a social enterprise whose mission is the work force. She is also the founder of its residential program, Magdalene. The women of Magdalene/Thistle Farms have survived prostitution, trafficking and addiction, and the natural body care products they manufacture-balms, soaps, and lotions-aid in their own healing as well as that of the people who buy them. The book weaves together the beginnings of the enterprise with individual stories from Becca's own journey as well as 20 women in the community. In Snake Oil, Becca tells how the women she began helping fifteen years ago have been the biggest source of her own healing from sexual abuse and her father's death as a child. Wise and reflective, Snake Oil offers an empowering narrative as well as a selection of recipes for healing remedies that readers can make themselves.

"Spiritual Snake Oil" shows that the same fallacies that plague religious apologetics also infect virtually all "new age" and "spiritual" writing. Author Chris Edwards does this by dissecting the arguments and assertions of the most prominent "new age" icons and "spiritual" writers. They include Robert Pirsig ("Zen and the Art of Motorcycle Maintenance"), James Redfield ("The Celestine Prophecy"), Deepak Chopra ("Life After Death"), Dinesh D'Souza ("Life After Death"), Francis Collins's ("The Language of God"), Rhonda Byrne ("The Secret"), and even Michael Crichton (a surprising defender of New Age thinking). As Edwards shows, the same fallacies, the same errors in argument, show up time after time in the writings of these--and virtually all other--"new age" and "spiritual" writers. In addition to explaining these fallacies in the chapters devoted to the individual authors, Edwards devotes a final chapter, "A Compendium of Fallacies," to outlining the tricks and deceptive practices common to illogical arguments.

In Psychological Foundation of Success, Stephen Kraus synthesizes decades of research on success and well-being, creating one of the most sophisticated and entertaining self-improvement books ever written. The result is a scientifically-valid five-step system for personal achievement that anyone can use.