What if you could upgrade your brain in 15 minutes a day? Let Elizabeth Ricker, an MIT and Harvard-trained brain researcher turned Silicon Valley technologist, show you how. Join Ricker on a wild and edifying romp through the cutting-edge world of neuroscience and biohacking. You'll encounter Olympic athletes, a game show contestant, a memory marvel, a famous CEO, and scientists galore. From Ricker’s decade-long quest, you will learn: ● The brain-based reason so many self-improvement projects fail . . . But how a little-known secret of Nobel Prize winning scientists could finally unlock success ● Which four abilities—both cognitive and emotional—can predict success in work and relationships . . . and a new system for improving all four ● Which seven research-tested tools can supercharge mental performance. They range from low-tech (a surprising new mindset) to downright futuristic (an electrical device for at-home brain stimulation) Best of all, you will learn to upgrade your brain with Ricker’s 20 customizable self-experiments and a sample, 12-week schedule. Ricker distills insights from dozens of interviews and hundreds of research studies from around the world. She tests almost everything on herself, whether it’s nicotine, video games, meditation, or a little-known beverage from the Pacific islands. Some experiments fail hilariously—but others transform her cognition. She is able to sharpen her memory, increase her attention span, boost her mood, and clear her brain fog. By following Ricker’s system, you’ll uncover your own boosts to mental performance, too. Join a growing, global movement of neurohackers revolutionizing their careers and relationships. Let this book change 15 minutes of your day, and it may just change the rest of your life!

One of the world’s top experts in behavioral finance offers innovative strategies for improving 401(k) plans. Half of Americans do not have access to a retirement saving plan at their workplace. Of those who do about a third fail to join. And those who do join tend to save too little and often make unwise investment decisions. In short, the 401(k) world is in crisis, and workers need help. Save More Tomorrow provides that help by focusing on the behavioral challenges that led to this crisis inertia, limited self-control, loss aversion, and myopia—and transforms them into behavioral solutions. These solutions, or tools, are based on cutting edge behavioral finance research and they can dramatically improve outcomes by, for example, helping employees: -Save, even if they aren’t ready to do so now, by using future enrollment. -Save more by showing them images of their future selves. -Save smarter by reshuffling the order of funds on the investment menu. Save More Tomorrow is the first comprehensive application of behavioral finance to improve retirement outcomes. It also makes it easy for plan sponsors and their advisers to apply these behavioral tools using its innovative Behavioral Audit process.

A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: • You’re more likely to add bacon to your pizza if you order online. • If you read this book on a screen, you’re less likely to remember its content. • You might buy an item just because it’s located in a screen hot spot, even if better options are available. • If you shop using a touch screen, you’ll probably overvalue the product you’re considering. • You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.

Shortcuts and brain hacks for learning new skills fast! Three-time Australian Memory Champion Tansel Ali reveals the secret to learning new skills fast--easy-to-learn memory strategies, including mind mapping, visualization techniques, and mnemonic devices. If you'd like to study for exams efficiently, speak a foreign language, memorize a speech, learn to play a new musical instrument, or improve your general knowledge, memory-training expert Tansel shows you how to do it quickly and effectively with the aid of a few memory tricks. Packed with practical exercises for honing memory and training your brain to learn well and learn fast, this is the ultimate book for sharpening your mind and expand your knowledge.

“Build for Tomorrow will change the way you think so you can overcome any obstacle and reach your full potential.”—Jim Kwik, New York Times bestselling author of Limitless The moments of greatest change can also be the moments of greatest opportunity. Adapt more quickly and use the power of change to your advantage with this guide from the editor in chief of Entrepreneur magazine and host of the Build for Tomorrow podcast. We experience change in four phases. The first is panic. Then we adapt. Then we find a new normal. And then, finally, we reach the phase we could not have imagined in the beginning, the moment when we realize that we wouldn’t go back. Build for Tomorrow is designed to accelerate that process—to help you lessen your panic, adapt faster, define the new normal, and thrive going forward. And it arrives as we all, in some way, have felt a shift in our lives. The pandemic forced a moment of collective change, and we are still being forced to make new plans and adjustments to our lives, families, and careers. Many of us will never go back, continuing to work from home, demanding higher wages, or starting new businesses. To help people along this journey, Entrepreneur magazine editor in chief Jason Feifer offers stories, lessons, and concrete exercises from the most potent sources of change in our world. He speaks to the world’s most successful changemakers—from global celebrities like Dwayne “The Rock” Johnson and Maria Sharapova to innovative CEOs and Main Street heroes—to learn how they decide what to protect, what to discard, and how to move forward without fear. He also draws lessons from history, looking at how massive changes across time can help us better understand the opportunities of today. For example, he finds guidance for our post-pandemic realities inside the power shifts that occurred after the Bubonic Plague, and he reveals how the history of innovations like the elevator and even the teddy bear can teach anyone to be more forward-thinking. We cannot anticipate tomorrow’s needs, but it shouldn’t take a crisis to push us forward. This book will show you how to make change on your own terms.

A handy, smaller, and more focused version of our popular New York Times knowledge books—organized by weekends and topic Fell asleep during history class in high school when World War II was covered? Learned the table of elements at one time but have forgotten it since? Always wondered who really invented the World Wide Web? Here is the book for you, with all the answers you've been looking for: The New York Times Presents Smarter by Sunday is based on the premise that there is a recognizable group of topics in history, literature, science, art, religion, philosophy, politics, and music that educated people should be familiar with today. Over 100 of these have been identified and arranged in a way that they can be studied over a year's time by spending two hours on a topic every weekend.

The smart growth movement aims to combat urban and suburban sprawl by promoting livable communities based on pedestrian scale, diverse populations, and mixed land use. But, as this book documents, smart growth has largely failed to address issues of social equity and environmental justice. Smart growth sometimes results in gentrification and displacement of low- and moderate-income families in existing neighborhoods, or transportation policies that isolate low-income populations. Growing Smarter is one of the few books to view smart growth from an environmental justice perspective, examining the effect of the built environment on access to economic opportunity and quality of life in American cities and metropolitan regions. The contributors to Growing Smarter—urban planners, sociologists, economists, educators, lawyers, health professionals, and environmentalists—all place equity at the center of their analyses of "place, space, and race." They consider such topics as the social and environmental effects of sprawl, the relationship between sprawl and concentrated poverty, and community-based regionalism that can link cities and suburbs. They examine specific cases that illustrate opportunities for integrating environmental justice concerns into smart growth efforts, including the dynamics of sprawl in a South Carolina county, the debate over the rebuilding of New Orleans after Hurricane Katrina, and transportation-related pollution in Northern Manhattan. Growing Smarter illuminates the growing racial and class divisions in metropolitan areas today—and suggests workable strategies to address them.