Social Interaction Systems is the culmination of a half century of work in the field of social psychology by Robert Freed Bales, a pioneer at the Department of Social Relations at Harvard University. Led by Talcott Parsons, Gordon W. Allport, Henry A. Murray, and Clyde M. Kluckhohn, the Harvard Project was intended to establish an integrative framework for social psychology, one based on the interaction process, augmented by value content analysis. Bales sees this approach as a personal involvement that goes far beyond the classical experimental approach to the study of groups. Bales developed SYMLOG, which stands for systematic multiple level observation of groups. The SYMLOG Consulting Group approach was worldwide as well as interactive. It created a data bank that made possible a search for general laws of human interaction far beyond anything thus far known. In his daring search for universal features, Bales redefines the fundamental boundaries of the field, and in so doing establishes criteria for the behavior and values of leaders and followers. Bales offers a new "field theory," an appreciation of the multiple contexts in which people live. Bales does not aim to eradicate differences, but to understand them. In this sense, the values inherent in any interaction situation permit the psychologist to appreciate the sources of polarization as they actually exist: between conservative and liberal, individualistic and authoritarian, libertarian and communitarian. Bales repeatedly emphasizes that the mental processes of individuals and their social interactions take place in systematic contexts which can be measured. Hence they permit explanation and prediction of behavior in a more exact way than in past traditions. Bales has offered a pioneering work that has the potential to move us into a new theoretical epoch no less than a new century. His work holds out the promise of synthesis and support for psychologists, sociologists, and all who work with groups and organizations of all kinds.

The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we’ve been social animals. The web, which is only 20 years old, is simply catching up with offline life. From travel to news to commerce, smart businesses are reorienting their efforts around people – around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it’s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals. This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

"I enjoyed the book, learned a LOT, and LOVE her creativity in discussing different examples that help group constructs some to life. It represents the breadth of the new Group Communication Division in NCA better than any book I have seen." —David Seibold, University of California, Santa Barbara "I can unequivocally state that the proposed text is LONG overdue! Over the years I have reviewed several text proposals. SunWolf′s proposal ranks in the 99th percentile. . . . This is one of the most innovative, heuristic, pragmatic, and engaging proposals I have ever perused." —Jim L. Query, Jr., University of Houston "Peer Groups is different from the run-of-the-mill group text book. I can see that my students will learn so much more from Dr. SunWolf′s orientation than they have from the other books I′ve used. The benefits are that the topics related to [students′] practical world and that there is so much to foster in-class discussion. Although many students are familiar with the ′work world,′ they are not yet there. Dr. SunWolf provides them with what is relevant in their lives now!" —Audrey E. Kali, Framingham State College Clans, cliques, clubs, or classmates: Students of group communication should be encouraged to think critically about concepts to the groups that matter to them most—peers. Peer Groups is the first textbook to explore group communication dynamics with this vital group. Drawing on a combination of traditional and new theories, Dr. SunWolf uses an inviting writing style, shares the words and provocative thinking of real world group members, and draws on research from social psychology, communication, and group dynamics. This innovative book offers suggestions for critical thinking and new behaviors in students′ own peer groups and will inspire further exploration of small group dynamics. Features and Benefits Introduces students and researchers to cutting-edge cross-disciplinary thinking with new theories that explain group dynamics and member behaviors: Symbolic-Interpretive Perspective, Group Dialectics, Decisional Regret Theory, Social Comparison Theory, and the Bona Fide Group Perspective Examines the dynamics of real world peer groups: children′s play groups, adolescence cliques, street gangs, elite hot task groups, and decision-making juries Generates readers′ interest in studying group behaviors by drawing upon students′ personal experiences with groups Brings marginalized groups and ethnicities to the stage, from African American cowboys to multi-ethnic street gangs, including the painful issue of those left out of peer groups Offers a student-friendly reference guide with an extensive and easy-to-read table that summarizes group concepts and theories Guides classroom discussion, triggers critical thinking, and suggests useful written assignments and tools for break-out discussions with end-of-chapter sections Intended Audience This accessible and innovative text is designed for undergraduate students of Communication, Social Psychology, and Sociology. It is designed to supplement and partner with any current group textbook, as well as act as a stand-alone text. Dr. SunWolf is a scholar of unusual breadth and depth. She is a cross-disciplinary scholar in the fields of legal communication, persuasion, multicultural storytelling, social exclusion, and group decision making. Her national award-winning productivity in the past five years has been astonishing: the publication of five books, 22 journal articles or book chapters, a published educational DVD, and serving on the editorial board of five journals. Dr. SunWolf broke new ground by publishing in a top journal a new theory of communication (Decisional Regret Theory), expanding the field of small group communication to include the study of childhood group processes, gathering data from 680 adolescents in the Bay Area, as well as being the first author in trial advocacy to devote sustained attention to jurors′ religious beliefs and the role of empathy and compassion in jury deliberations.

Cognition research and theory has become a major focus of attention within academic psychology over the past 15 years. However, most social cognition research has tended to focus on the social thinker in isolation, neglecting the impact of social interactions on cognition. A cutting-edge collection from integral figures in social cognition and small group fields, What′s Social About Social Cognition? fills a lapse in the literature while exploring social phenomena within small groups. Significantly augmented from a special issue of Small Group Research, this volume answers the demand for a greater social emphasis in social cognition research by examining decision making, prejudices, motivations, emotions, and reciprocal influences between and among small group members. And while the entire book provides a springboard for research to come on the social processes and aspects of social cognition, a special concluding chapter looks to the future of this important new research focus. Presenting the latest empirical research at the interface between cognitive and social psychology, this volume will appeal to social and personality psychologists specializing in social cognition as well as group researchers in both applied and theoretical behavioral sciences. What′s Social About Social Cognition? will also prove an invaluable textbook for social psychology survey courses that focus on current theories, and for research methods courses in which social cognition models are presented.

Research on small groups played an important role in the early formulation of social psychology. By the 1970s, however, the field had lost the interest of most social psychologists. Theory and Research on Small Groups reintegrates that work back into the mainstream of social psychology. The more recent `issues-oriented' approach has not only resulted in many interesting findings-it has also applied basic social psychological theory in new ways and, moreover, led to new theoretical developments that deserve more attention. This volume, which features the work of esteemed researchers from around the world, is a bountiful resource worthy of notice by all social psychologists.