Take your small business to new heights Thinking about starting a new business? Searching for new ways to run your small business better? Whether you're starting your own business from scratch or looking to grow an existing venture, this easy-to-follow guide helps you reach your small business dreams. Covering everything from marketing and business planning to legal structures and building a positive online presence, this updated edition of the bestselling Small Business For Dummies is the essential guide no Australian or New Zealand small business owner should be without! Unfortunately, nearly half of small businesses in Australia and New Zealand fail within their first year of operation. But the good news is that with the right business acumen, the odds don't have to be stacked against you—and that's where this friendly guide helps! Inside, you'll discover how to develop a blueprint for success with a winning business plan, find your unique selling point and get it out to the masses, deliver on your customers' expectations, secure high rankings on search engines to get your website seen, recruit the best employees to build an unstoppable team and so much more. Includes dedicated chapters for retailers, manufacturers and wholesalers Covers the rules on superannuation, pay rates and OH&S Shows you how to market your business more effectively Guides you step-by-step through putting your business online Squash issues before they arise, pounce on opportunities the competition has missed and make your small business thrive with the help of Small Business For Dummies.

Make a big splash in small business Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide offers everything you need to get started. From learning how to create a strong business plan to understanding your financial statments, you'll find expert advice and guidance to turn that next great business idea into a thriving venture. Inside... Develop a smart strategy Grasp legal jargon Register your business Market strategically Pinpoint your customers Research your rivals Get your books in order Take on your first employee Boost your profits

Practical tricks for standing out from the crowd and getting the job you want in the Australian and New Zealand market Applying for jobs in today's tight job market can seem like an overwhelming process. Competition is fierce and employers expect more than ever before from job applicants. With unemployment and redundancies rising, it's simply not a good time to be looking. So how do make yourself stand out? Writing Resumes and Cover Letters For Dummies, Second Australian & New Zealand Edition shows you how to catch a recruiter's attention. Presenting a wealth of sample resumes and cover letters, this handy, easy-to-use guide shows you how to write a killer cover letter, format your resume for online use, use social networking to your advantage, and tailor your resume and cover letters for specific positions and companies. Designed specifically for job hunters in Australia and New Zealand Offers practical tips and advice on crafting a great resume and a perfect cover letter for any kind of position Includes advice on addressing government selection criteria Features ten ways to turn off a recruiter and ten tips for the perfect presentation No matter how tough the job market is, a great resume and cover letter combination will help you get the attention you deserve. Writing Resumes and Cover Letters For Dummies gives you all the tools and tips you need to get noticed—and get your dream job!

A friendly guide to the skills and tools you need to ace your next interview - specifically for Australian and New Zealand job seekers! Just landing a job interview in Australia's current economy is a challenge, so you'd better be ready when you do. It's more important than ever that you perform at your best when you get the opportunity for a face-to-face interview. Successful Job Interviews For Dummies, Australian & New Zealand Edition includes handy tips and practical advice for acing any interview, whether you're a new graduate looking for your first job or an experienced professional looking for a career change. You'll find unbeatable advice on every aspect of interviewing, from getting prepared to answer tough questions to negotiating a better salary offer. Presents useful, practical guidance on acing interviews, with a particular focus on the Australian and New Zealand job market Covers such topics as overcoming fear of interviews, asking the right questions, tailoring your qualifications for specific positions, interviewing across cultures, and much more Includes ten ways to win rave reviews and ten interview challenges to master It's tough out there today. When you do get your foot in the door, make sure they can't slam it closed on you. Successful Job Interviews For Dummies gives you the guidance you need to succeed.

The bestselling guide to stress-free bookkeeping - specifically for Australia and New Zealand Do you want to save time, money, and a few grey hairs by establishing efficient bookkeeping practices? You’ve come to the right place! Bookkeeping For Dummies, Second Australian & New Zealand Edition, shows small business owners and bookkeepers how to record day-to-day transactions, understand GST, generate Profit & Loss reports, and so much more. Inside, you’ll get to grips with bookkeeping basics, discover how to record business transactions correctly, use the latest accounting software, and find out how to manage employee payroll. You’ll also get advice on allocating tricky transactions correctly. The new edition of this bestselling guide has been fully updated to include cloud accounting software, bank feeds, and automated reconciliations. You can find out about changes to BAS Agent legislation, and the latest in payroll and tax reporting obligations. New chapters include how to start your own independent bookkeeping practice, and a practical explanation of the bookkeeper’s professional ‘code of conduct.’ Covers cloud accounting and recent changes in the accounting software landscape Includes information and resources specific to Australia and New Zealand Contains a Foreword written by Matthew Addison, Executive Director of the Institute of Certified Bookkeepers Provides lots of helpful information and tips for students studying Certificate IV in Bookkeeping or Financial Services. Do you know your assets from your equity? Or are you confused about depreciation? Whether you’re a small business owner who is new to bookkeeping or a seasoned bookkeeping professional who wants to learn more about creating complex financial reports, Bookkeeping For Dummies sets you up for success.

Your no-nonsense guide to becoming a successful real estate agent in the Australian and New Zealand markets As the Australian and New Zealand housing markets begin to recover, now is the time to make the jump to your new career as a real estate agent. If you're already an agent, it's a great time to sharpen your skills and increase your commissions. Success as a Real Estate Agent For Dummies provides the foundation and advice you need to become a real estate superstar. Written specifically for agents and potential agents in Australia and New Zealand, this handy, plain-English guide gives you all the tools you need to bring in new prospects, close sales, build a referral base, plan open houses, present and close listing contracts, and give yourself a leg up on the competition. Whether you want to get involved in commercial or residential real estate, you'll find all the guidance you need to do it right. Includes handy tips and tricks for working with buyers Offers practical advice on prospecting and generating leads online, including how to use social media Presents tried-and-true tactics and fresh ideas for closing deals Whether you're looking to get started in real estate, or you're a working agent who wants to up your game, Success as a Real Estate Agent For Dummies gives you the tools and insight you need to compete—and succeed.

Simple, practical strategies for keeping anxiety under control Everyone experiences anxiety. After all, life is stressful. But are you too anxious? Is it disrupting your life? If so, this book can help. Overcoming Anxiety For Dummies, Australian & New Zealand Edition is a friendly, plain-English guide to understanding and overcoming intense, excessive anxiety. This book explains the difference between normal everyday anxiety and anxiety that requires attention and treatment. It also includes updated information on treatment and getting help, including organisations in Australia and New Zealand that assist people with anxiety. Features practical guidance on treating anxiety with diet, exercise, meditation and more Shows you how to identify the factors that trigger your anxiety and how to manage them Offers trustworthy advice on whether you can manage your anxiety on your own or need to seek outside help Covers local organisations that can help, including beyondblue, Lifeline and Headspace, as well as charities like the Salvation Army and the Smith Family Packed with practical strategies for feeling better, this handy guide is perfect for anyone who wants to treat their minor anxiety on their own or find out whether they need professional assistance.