The Sinking Middle Class challenges the “save the middle class” rhetoric that dominates our political imagination. The slogan misleads us regarding class, nation, and race. Talk of middle class salvation reinforces myths holding that the US is a providentially middle class nation. Implicitly white, the middle class becomes viewed as unheard amidst supposed concerns for racial justice and for the poor. Roediger shows how little the US has been a middle class nation. The term seldom appeared in US writing before 1900. Many white Americans were self-employed, but this social experience separated them from the contemporary middle class of today, overwhelmingly employed and surveilled. Today’s highly unequal US hardly qualifies as sustaining the middle class. The idea of the US as a middle class place required nurturing. Those doing that ideological work—from the business press, to pollsters, to intellectuals celebrating the results of free enterprise—gained little traction until the Depression and Cold War expanded the middle class brand. Much later, the book’s sections on liberal strategist Stanley Greenberg detail, “saving the middle class” entered presidential politics. Both parties soon defined the middle class to include over 90% of the population, precluding intelligent attention to the poor and the very rich. Resurrecting radical historical critiques of the middle class, Roediger argues that middle class identities have so long been shaped by debt, anxiety about falling, and having to sell one’s personality at work that misery defines a middle class existence as much as fulfillment.

Adopting Argentina’s popular uprisings against neoliberalism including the 2001-02 rebellion and subsequent mass protests as a case study, The Mobilization and Demobilization of Middle-Class Revolt analyzes two decades of longitudinal research (1995-2018), including World Bank and Latinobarómeter household survey data, along with participant interviews, to explore why nonpolitically active middle-class citizens engage in radical protest movements, and why they eventually demobilize. In particular it asks, how do they become politicized and resist economic and political crises, along with their own hardship? Theoretically informed by Gramsci’s notions of hegemony, ideology and class consciousness, Ozarow posits that to affect profound and lasting social change, multisectoral alliances and sustainable mobilizing vehicles are required to maintain radical progressive movements beyond periods of crisis. With the Argentinian revolt understood to be the ideological forbearer to the autonomist-inspired uprisings which later emerged, comparisons are drawn with experiences in the USA, Spain, Greece UK, Iceland and the Middle East, as well as 1990s contexts in South Africa and Russia. Such a comparative analysis helps understand how contextual factors shape distinctive struggling middle-class citizen responses to external shocks. This book will be of immense value to students, activists and theorists of social change in North America, in Europe and globally.

Matteo Battistini offers a critical deconstruction of the fetish of the middle class. Social sciences strive to transform an image of labour and capital as opposing forces into a consensual order wherein capitalism and democracy could coexist without tension.

Essays by historians, commentators, and writers--including Stan Katz, Sam Roberts, Anna Quindlen--in a celebration of America that combines more than 300 exquisite photos and illustrations with unsurpassed prose.

Blending military, political, social, and cultural history of the most dramatic kind, distinguished historian Wilson offers an absorbing portrait of the decline of one of the world's great powers. The result is a fresh account of the birth pangs of the modern world, as well as a timely analysis of imperialism and its discontents.

Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.