This is a study of the economics of the singing profession in Britain, particularly in relation to the training of "classical" singers, performers, and teachers. The book analyzes the complexities of the labor market for singers, and answers questions about how it works. Written by an economist, this book asks and answers questions such as: How do singers train? what employment is available? and how much do singers earn?

Much recent economic work on the music industry has been focused on the impact of technology on demand, with predictions being made of digital copyright infringement leading to the demise of the industry. In fact, there have always been profound cyclical swings in music media sales owing to the fact that music always has been, and continues to be, a discretionary purchase. This entertaining and accessible book offers an analysis of the production and consumption of music from a social economics approach. Locating music within the economic analysis of social behaviour, this books guides the reader through issues relating to production, supply, consumption and trends, wider considerations such as the international trade in music, and in particular through divisions of age, race and gender. Providing an engaging overview of this fascinating topic, this book will be of interest and relevance to students and scholars of cultural economics, management, musicology, cultural studies and those with an interest in the music industry more generally.

This Book is a comprehensive study of the music industry distribution system. The intent is to convey total understanding of the process of music distribution as well as the significance of that process and all it's variables. Marketing through cutting-edge web-technology and how to incorporate into digital and retail distribution networks supporting soundscan capabilities, is discussed. Distribution is but one aspect of the business end of this industry, arguably the most vital. The importance of distribution is stressed along with the importance of other contiguous aspects such as global sales, marketing and promotions including radio-internet radio, retail, trades, music aggregators, street-promotions, and college-networks. This edition includes current industry statistics, trends and new innovative ways in selling your music through both digital and physical. Focus on additional revenue streams as licensing, publishing, digital download cards with Soundscan support is also examined.

Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

When I'm Your Fan: The Songs of Leonard Cohen hit stores in 1991, Leonard Cohen's career had plummeted from its revered 1960s high. Cohen's record label had refused to release his 1984 album Various Positions--including the song "Hallelujah"--in the United States. Luckily, Velvet Underground founder John Cale was one of the few who did hear "Hallelujah," and he covered it for I'm Your Fan, a collection of Cohen's songs produced by a French fanzine. Jeff Buckley adored the tribute album and covered Cale's cover in 1994, never having heard Cohen's still-obscure original version. In 2016, Stereogum labeled the tribute album "possibly the most universally derided format in pop music." However, without a tribute album, you wouldn't know the song "Hallelujah." Through Buckley through Cale, "Hallelujah" is now one of the most often-performed songs in the world--and it wouldn't be without this tribute album. I'm Your Fan thus offers a particularly notable example of a much broader truth: Despite all the eye-rolling they inspire, tribute albums matter. They can resuscitate legends' fading careers, or expose obscure artists who never had much of a career to begin with.