In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

The real mystery of the movement of God's Spirit and Words can be found subtlety spoken in the foundation of the Church on the day of Pentecost. In the book of Acts chapter 2, where the Apostle Peter quotes the prophet Joel, who said in last days that God would pour out in spirit on all people and that non-clerical people(sons and daughters)would be revealed mysteries of God. Such is so with the Author of this book. Although he is not a member of the clergy, Andrew the Prophet is receiving many revelations from God and how they relate to Science and current world events.

This book is devoted to the topic of general semiotics. It formulates some of the central laws and parameters of the paradigm of general semiotics, and illustrates them with various examples from branch semiotics – from the systems of semiotics of that are already in use in particular fields of endeavour. These laws and illustrations will prove useful for every distinct instance of branch semiotics, both those that are already well-established and those that will appear in the future.

This book tells the story of how 18th-century European philosophy used Locke's theory of signs to build a natural history of speech and to investigate the semiotic tools with which nature and civil society can be controlled. The story ends at the point where this approach to language sciences was called into question. Its epilogue is the description of the birth of an alternative between empiricism and idealism in late 18th- and early 19th-century theories of language. This alternative has given rise to such irreducible dichotomies as empirical linguistics vs. speculative linguistics, philosophies of linguistics vs. philosophy of language. Since then philosophers have largely given up reflecting on linguistic practice and have left the burden of unifying and interpreting empirical research data to professional linguists, limiting themselves to the study of foundations and to purely self-contemplative undertakings. The theoretical and institutional relevance to the present of the problems arising from this situation is in itself a sufficient reason for casting our minds back over a period in which, as in no other, linguistic research was an integral part of the encyclopaedia of knowledge, and in which philosophers reflected, and encouraged reflection, upon the semiotic instruments of science and politics.

Victoria Welby (1837–1912) dedicated her research to the relationship between signs and values. She exchanged ideas with important exponents of the language and sign sciences, such as Charles S. Peirce and Charles S. Ogden. She examined themes she believed crucially important both in the use of signs and in reflection on signs. But Welby's research can also be understood in ideal dialogue with authors she could never have met in real life, such as Mikhail Bakhtin, Susanne Langer, and Genevieve Vaughan. Welby contends that signifying cannot be constrained to any one system, type of sign, language, field of discourse, or area of experience. On the contrary, it is ever more developed, enhanced, and rigorous, the more it develops across different fields, disciplines, and areas of experience. For example, to understand meaning, Welby evidences the advantage of translating it into another word even from the same language or resorting to metaphor to express what would otherwise be difficult to conceive. Welby aims for full awareness of the expressive potential of signifying resources. Her reflections make an important contribution to problems connected with communication, expression, interpretation, translation, and creativity.

Ever since the dawn of human life on this planet, Man has always sought to understand Nature, his own place in the scheme of Creation and the purpose of Life itself. In this quest for Truth, spanning many centuries and diverse civilizations, organized religion has shaped human life and determined to a large extent, the course of history. While some religions have been based on books, claimed by their adherents to be divinely inspired, others have relied solely on human experience. Al-Qur’aan, the main source of the Islamic faith, is a book believed by Muslims, to be of completely Divine origin. Muslims also believe that it contains guidance for all mankind. Since the message of the Qur’aan is believed to be for all times, it should be relevant to every age. Does the Qur’aan pass this test? In this booklet, I intend to give an objective analysis...

Jürgen Trabant reads the profound insights into human semiosis contained in Vico's 'sematology' as both a spirited rejection of Cartesian philosophy and an early critique of enlightened logocentricism. Sean Ward's translation makes this work available to an English-reading audience for the first time.