Scott McKain has discovered what the entertainment industry has always known--to be successful, companies must create an emotional link with their customers. This guide shows how to create an atmosphere and experience that will make clients want a repeat performance.

'THE BUSINESS OF SHOW: A Guide to the Entertainment Business for the Performing Artist' contains vital information for the career-driven performer venturing down the professional path. More than 90 successful actors, singers, dancers, directors, choreographers, artistic directors, producers, agents, and casting directors contribute current insightful facts about working in today's entertainment industry. A wealth of topics-marketing, networking, type, strategy, auditions, education, where the work is, rejection, contract negotiations, rehearsal protocol, understudies, unions, agents, managers, tax deductions, professional conduct, survival jobs, career longevity, career transition, and much more-are made accessible through humor, real stories, and to-the-point advice. With a fresh and honest focus, THE BUSINESS OF SHOW will prepare you to pursue your dreams of working in "the biz" with passion and, more than ever, a comprehensive understanding of the business side.

To this day Debbie Nelson is asked why she abandoned her son Marshall as a boy, beat him repeatedly, and then had the audacity to dog him with lawsuits when he became rich and famous. My Son Martial, My Son Eminem is her rebuttal to these widely believed lies-a poignant story of a single mother who wanted the world for her son, only to see herself defamed and shut out when he got it. Debbie Nelson encouraged her talented son to chase success-even when Eminem hijacked her good name in his lyrics and press for "street cred," a movie that ultimately alienated them from each other by the notoriety and bitterness it spawned. In My Son Marshall, My Son Eminem, Debbie Nelson details the real story of Eminem's life from his earliest days in a small town in Missouri and his teenage years in Detroit, to his rise to stardom and very public mom-bashing.

Stephen Baldwin reveals his unbelievable change from a hardcore party boy to a hardcore follower of Jesus Christ. The core of his message: "You must be willing to try faith God's way, not yours, and when you do you will find a life beyond anything you could have dreamed."

"Entertainers and trainers have a lot in common. Both require an audience. Both require a polished, professional delivery. And both must attract -- and keep -- attention. Or else the show is over. Unlike the audience at a show, training participants are often disinterested and easily distracted. In order to keep them tuned in and help them retain information, trainers are constantly in search of new ways to engage learners. Grounded in the latest adult learning and training theories, "Show Biz Training" provides creative techniques that use comedy, props, magic, theater, and music, giving readers all the tools they need to perform the many activities found inside. The book uses specific examples and provides step-by-step instructions, resource lists, and worksheets to help trainers support and further learning by engaging emotion, building rapport, creating the proper atmosphere, and crafting lessons out of a host of entertainment-inspired ideas. Packed with fun, original concepts for serious educators, "Show Biz Training"is a highly informative way to set the stage for exciting, effective learning."