S-Cube’s Foundations for the Internet of Services Today’s Internet is standing at a crossroads. The Internet has evolved from a source of information to a critical infrastructure which underpins our lives and economies. The demand for more multimedia content, more interconnected devices, more users, a richer user experience, services available any time and anywhere increases the pressure on existing networks and service platforms. The Internet needs a fundamental rearrangement to be ready to meet future needs. One of the areas of research for the Future Internet is the Internet of S- vices, a vision of the Internet where everything (e. g. , information, software, platforms and infrastructures) is available as a service. Services available on the Internet of Services can be used by anyone (if they are used according to the policies de?ned by the provider) and they can be extended with new services by anyone. Advantages of the Internet of Services include the p- sibility to build upon other people’s e?orts and the little investment needed upfront to develop an application. The risk involved in pursuing new business ideas is diminished, and might lead to more innovative ideas being tried out in practice. It will lead to the appearance of new companies that are able to operate in niche areas, providing services to other companies that will be able to focus on their core business.

"This book presents a closer look at the partnership between service oriented architecture and cloud computing environments while analyzing potential solutions to challenges related to the migration of legacy applications"--Provided by publisher.

This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.

Web services provide systems with great flexibility and easier maintenance which result in better ways to communicate and distribute applications. There are good procedures in place for the design, development, and management of Web services; however, there are areas in which Web service adaptation is required. To preserve the loosely coupled approach of Web services, service adaptations should be implemented appropriately. Adaptive Web Services for Modular and Reusable Software Development: Tactics and Solutions includes current research on the area of Web service adaptation while embarking upon the different aspects related to Web services. This collection provides an overview of existing solutions for service adaption in different development scopes as well as covers a wide variety of challenges which emerge. It aims to keep industry professionals as well as academic researchers up to date with the latest research results.

The Internet is a remarkable catalyst for creativity, collaboration and innovation providing us with amazing possibilities that just two decades ago would have been impossible to imagine. This work includes a peer-reviewed collection of scientific papers addressing some of the challenges that shape the Internet of the future.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

This book constitutes the refereed proceedings of the 13th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2012, held in Bournemouth, UK, in October 2012. The 61 revised papers presented were carefully selected from numerous submissions. They provide a comprehensive overview of identified challenges and recent advances in various collaborative network (CN) domains and their applications with a particular focus on the Internet of Services. The papers are organized in topical sections on service enhanced products; service composition; collaborative ecosystems; platform requirements; cloud-based support; colllaborative business frameworks; service design; e-governance; collaboration in traditional sectors; collaboration motivators; virtual organization breeding environments; collaboration spaces; designing collaborative networks; cost, benefits and performance; identification of patterns; co-innovation and competitiveness; collaborative behavior models; and risks, governance, trust.