Don’t just send more emails. SEND BETTER EMAILS. This is the only way to making your email program to work harder and smarter. This book will help clarify where you are on your email journey and give a roadmap of where you want to be and which areas you need to focus on. You’ll learn how to: ✔ Plan and build a solid foundation for success ✔ Grow your list and welcoming new subscribers ✔ Convert your readers into lifelong customers Through the lens of the fictitious company Poppy's Plants, we’ll explore different ways e-commerce and retail businesses can make the most of their emails. From automations to strategy, whether you’re a business owner looking to start sending your first email, or you’re starting out in marketing and you’ve suddenly got to know about emails, Send Better Emails will give you the roadmap you need to succeed.

Business communication expert and bestselling author Dianna Booher shares practical wisdom on how to write effective emails that get results and how to organize documents to gain control and increase your productivity. Today, most business writing is email writing. We handle even our most important customer transactions, internal operations, and supplier partnerships solely by email. Yet many of us still struggle to write emails that get results. And we often are so overwhelmed by the sheer volume of emails that we feel as though we're in email jail! How we handle email has a large impact on the trajectory of our career. Emails can build or destroy credibility, clarify or confuse situations for our coworkers and customers, and reduce or increase security risks and legal liabilities. This book will help you master your emails and stand out as a clear, credible communicator. After all, clear, credible communicators become leaders in every industry. With more than three decades of experience analyzing emails across various industries for corporate clients, Booher offers guidance on how to identify and stop email clutter so you can increase productivity while improving communication flow. In this book, you will learn how to: Compose actionable emails quickly by following Booher's philosophy of Think First, Draft Fast, and Edit Last Write concise emails that get read so you get a quick response Organize a commonsense file storage system that helps you find documents and emails quickly to attach and send Present a professional image when you email prospects, customers, and coworkers Be aware of legal liabilities and security risks as you send and receive email

This book reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it

The Essential Guide to Email for Office and Home bull; When should you email, and when should you call, fax, or just show up? bull; What is the crucial-and most often overlooked-line in an email? bull; What is the best strategy when you send (in anger or error) a potentially career-ending electronic bombshell? Enter Send. Whether you email just a little or never stop, here, at last, is an authoritative book that shows how to write the perfect email anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!). The secret is, of course, to think before you click. Send is nothing short of a survival guide for the digital age-wise, brimming with good humour, and filled with helpful lessons from the authors' own email experiences (and mistakes). In short: absolutely e-essential.

New York Times bestseller! From New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity. Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication. We have become so used to an inbox-driven workday that it's hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes--not haphazard messaging--define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds. The knowledge sector's evolution beyond the hyperactive hive mind is inevitable. The question is not whether a world without email is coming (it is), but whether you'll be ahead of this trend. If you're a CEO seeking a competitive edge, an entrepreneur convinced your productivity could be higher, or an employee exhausted by your inbox, A World Without Email will convince you that the time has come for bold changes, and will walk you through exactly how to make them happen.

Have virtual meetings become the most dreaded part of your workday? You open your calendar and feel your heart rate spike as you stare at them. Virtual meeting after virtual meeting, replete with all-to-familiar irritations: technical glitches, awkward conversations, Bob’s nose hairs. (Seriously, doesn’t Bob know his camera is pointed right up his nose?) Like it or not, being able to mug for the webcam is now an important addition to your CV. But there’s more to having a good videoconference than turning on your webcam. And UNMUTE! will show you how to do it. In this hilarious and fast-paced book, communication expert Lauren Sergy takes you on a deep-dive into virtual meetings: what works, what doesn’t, and how to make the most of this communication medium without it taking over your life. With energy, wit, and a bucketful of relatable stories, Lauren will help you - Polish not-so-small on-camera skills like eye contact, gesture, and speaking mannerisms - Set up your virtual meeting space like a pro...without turning your office into a production studio - Boost meeting attendees’ focus and engagement - Manage those annoying technical glitches - Dial down your stress and kick Zoom Fatigue to the curb UNMUTE! is a must-read book for anyone who uses videoconferencing at work. You and your colleagues can master virtual meetings; it’s time to take action!

An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails. Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.