Since the end of the 19th century, the relative skillfulness of the U.S. government's propaganda efforts have largely determined the American public's willingness to support the wars the United States has waged. The job of informing and persuading America to support its war efforts has become increasingly more challenging as media technologies, like the Internet and the instant global coverage of television news, reach into every American home. Selling War to America begins its examination with the U.S. government's campaign to instigate a war with Spain and ends with a review of the methods the government is using now to encourage support for the War Against Terrorism.

Buying and Selling Civil War Memory explores the ways in which Gilded Age manufacturers, advertisers, publishers, and others commercialized Civil War memory. Advertisers used images of the war to sell everything from cigarettes to sewing machines; an entire industry grew up around uniforms made for veterans rather than soldiers; publishing houses built subscription bases by tapping into wartime loyalties; while old and young alike found endless sources of entertainment that harkened back to the war. Moving beyond the discussions of how Civil War memory shaped politics and race relations, the essays assembled by James Marten and Caroline E. Janney provide a new framework for examining the intersections of material culture, consumerism, and contested memory in the everyday lives of late nineteenth-century Americans. Each essay offers a case study of a product, experience, or idea related to how the Civil War was remembered and memorialized. Taken together, these essays trace the ways the buying and selling of the Civil War shaped Americans’ thinking about the conflict, making an important contribution to scholarship on Civil War memory and extending our understanding of subjects as varied as print, visual, and popular culture; finance; and the histories of education, of the book, and of capitalism in this period. This highly teachable volume presents an exciting intellectual fusion by bringing the subfield of memory studies into conversation with the literature on material culture. The volume’s contributors include Amanda Brickell Bellows, Crompton B. Burton, Kevin R. Caprice, Shae Smith Cox, Barbara A. Gannon, Edward John Harcourt, Anna Gibson Holloway, Jonathan S. Jones, Margaret Fairgrieve Milanick, John Neff , Paul Ringel, Natalie Sweet, David K. Thomson, and Jonathan W. White.

The riveting, untold story of George Creel and the Committee on Public Information -- the first and only propaganda initiative sanctioned by the U.S. government. When the people of the United States were reluctant to enter World War I, maverick journalist George Creel created a committee at President Woodrow Wilson's request to sway the tide of public opinion. The Committee on Public Information monopolized every medium and avenue of communication with the goal of creating a nation of enthusiastic warriors for democracy. Forging a path that would later be studied and retread by such characters as Adolf Hitler, the Committee revolutionized the techniques of governmental persuasion, changing the course of history. Selling the War is the story of George Creel and the epoch-making agency he built and led. It will tell how he came to build the and how he ran it, using the emerging industries of mass advertising and public relations to convince isolationist Americans to go to war. It was a force whose effects were felt throughout the twentieth century and continue to be felt, perhaps even more strongly, today. In this compelling and original account, Alan Axelrod offers a fascinating portrait of America on the cusp of becoming a world power and how its first and most extensive propaganda machine attained unprecedented results.

In 1955, the United States Information Agency published a lavishly illustrated booklet called My America. Assembled ostensibly to document "the basic elements of a free dynamic society," the booklet emphasized cultural diversity, political freedom, and social mobility and made no mention of McCarthyism or the Cold War. Though hyperbolic, My America was, as Laura A. Belmonte shows, merely one of hundreds of pamphlets from this era written and distributed in an organized attempt to forge a collective defense of the "American way of life." Selling the American Way examines the context, content, and reception of U.S. propaganda during the early Cold War. Determined to protect democratic capitalism and undercut communism, U.S. information experts defined the national interest not only in geopolitical, economic, and military terms. Through radio shows, films, and publications, they also propagated a carefully constructed cultural narrative of freedom, progress, and abundance as a means of protecting national security. Not simply a one-way look at propaganda as it is produced, the book is a subtle investigation of how U.S. propaganda was received abroad and at home and how criticism of it by Congress and successive presidential administrations contributed to its modification.

How presidents spark and sustain support for wars remains an enduring and significant problem. Korea was the first limited war the U.S. experienced in the contemporary period - the first recent war fought for something less than total victory. In Selling the Korean War , Steven Casey explores how President Truman and then Eisenhower tried to sell it to the American public. Based on a massive array of primary sources, Casey subtly explores the government's selling activities from all angles. He looks at the halting and sometimes chaotic efforts of Harry Truman and Dean Acheson, Dwight Eisenhower and John Foster Dulles. He examines the relationships that they and their subordinates developed with a host of other institutions, from Congress and the press to Hollywood and labor. And he assesses the complex and fraught interactions between the military and war correspondents in the battlefield theater itself. From high politics to bitter media spats, Casey guides the reader through the domestic debates of this messy, costly war. He highlights the actions and calculations of colorful figures, including Senators Robert Taft and JHoseph McCarthy, and General Douglas MacArthur. He details how the culture and work routines of Congress and the media influenced political tactics and daily news stories. And he explores how different phases of the war threw up different problems - from the initial disasters in the summer of 1950 to the giddy prospects of victory in October 1950, from the massive defeats in the wake of China's massive intervention to the lengthy period of stalemate fighting in 1952 and 1953.

Details how presidents utilize mass media to justify foreign policy objectives in the aftermath of 9/11. Modern presidents have considerable power in selling U.S. foreign policy objectives to the public. In Selling War, Selling Hope, Anthony R. DiMaggio documents how presidents often make use of the media to create a positive informational environment that, at least in the short term, successfully builds public support for policy proposals. Using timely case studies with a focus on the Arab Spring and the U.S. “War on Terror” in the Middle East and surrounding regions, DiMaggio explains how official spin is employed to construct narratives that are sympathetic to U.S. officialdom. The mass media, rather than exhibiting independence when it comes to reporting foreign policy issues, is regularly utilized as a political tool for selling official proposals. The marginalization of alternative, critical viewpoints poses a significant obstacle to informed public deliberations on foreign policy issues. In the long run, however, the packaging of official narrative and its delivery by the media begins to unravel as citizens are able to make use of alternative sources of information and assert their independence from official viewpoints. “Selling War, Selling Hope is an innovative project that pushes the fields of political science, political communication, public opinion, and presidential rhetoric into new and exciting directions. This book is essential reading.” — Mark Major, author of The Unilateral Presidency and the News Media: The Politics of Framing Executive Power “This eye-opening exposition offers a radical new conclusion to the debate over why Americans oppose wars: Americans oppose particular wars for moral reasons. By capturing the wide range of presidential rhetoric from fear to hope, DiMaggio documents the depths plumbed by political and other elites to manipulate the American public to support the wars in Afghanistan and Iraq. In order to counteract American citizens’ moral opposition to war, political elites manipulate citizens’ fears into support for war by giving them hope, but the policies they choose, more often than not, lead to more war and reason for fear which creates a vicious cycle: fear—hope—war. The challenge we face is to break through the noise and the manipulation of political, economic, and military elites. DiMaggio offers us a way to see clearly.” — Amentahru Wahlrab, University of Texas at Tyler

"British propaganda brought America to the brink of war, and left it to the Japanese and Hitler to finish the job." So concludes Nicholas Cull in this absorbing study of how the United States was transformed from isolationism to belligerence in the years before the attack on Pearl Harbor. From the moment it realized that all was lost without American aid, the British Government employed a host of persuasive tactics to draw the US to its rescue. With the help of talents as varied as those of matinee idol Leslie Howard, Oxford philosopher Isaiah Berlin and society photographer Cecil Beaton, no section of America remained untouched and no method--from Secret Service intrigue to the publication of horrifying pictures of Nazi atrocities--remained untried. The British sought and won the support of key journalists and broadcasters, including Edward R. Murrow, Dorothy Thompson and Walter Winchell; Hollywood film makers also played a willing part. Cull details these and other propaganda activities, covering the entire range of the British effort. A fascinating story of how a foreign country provoked America's involvement in its greatest war, Selling War will appeal to all those interested in the modern cultural and political history of Britain and the United States.