Selling Is a Mind Game is a comprehensive guide for individuals entering the sales profession or for the veteran to reexamine basic sales fundamentals for successful selling. This book provides a straightforward presentation by addressing which skill sets are necessary to achieve success. An expansive approach provides each reader with the opportunity to apply individual product and industry knowledge for personal skill development. DECISION-MAKING IS A MENTAL PROCESS A favorable setting and relaxed atmosphere is desirable; however, buying decisions are not made on the golf course, in restaurants, or in offices, but instead in the buyer's mind. Sales conversations and presentation material must parallel how buyers mentally process information. DISCOVER THE DECISION-MAKING PROCESS Selling Is a Mind Game focuses on the buyer's decision-making process. This unique perspective provides an understanding of how buying decisions are made and demonstrates how to take advantage of that process via sales disciplines and techniques. IDENTIFY SELLING DISCIPLINES / TECHNIQUES THAT PARALLEL THE DECISION-MAKING PROCESS PLACING BUYER AND SELLER ON CORRESPONDING PATHS Each selling discipline/technique has a specific objective and is aligned with the buyer's mental process, which guides the sales conversation, and a proposal toward a positive buying decision. ADDITIONAL TOPICS THIS BOOK EXPLAINS AND TEACHES: THE ART OF PERSUASION Ability to influence others RULE OF "80" FUD FACTOR Fear-Uncertainty-Doubt SELLING LANDSCAPE Understand how the "game" is played FEATURES & BENEFITS Features Tell-Benefits Sell TAKING THE SALES STAGE Superstar vs. Average BUYING SIGNALS Know when to close WHY BUYERS PRESENT OBJECTIONS Learn why the no-sale sign goes up

Seize the advantage in every trade using your greatest asset—“psychological capital”! When it comes to investing, we're usually taught to “conquer” our emotions. Denise Shull sees it in reverse: We need to use our emotions. Combining her expertise in neuroscience with her extensive trading experience, Shull seeks to help you improve your decision making by navigating the shifting relationships among reason, analysis, emotion, and intuition. This is your “psychological capital”—and it's the key to making decisions calmly and rationally during the heat of trading. Market Mind Games explains the basics of neuroscience in language you understand, which is the first tool you need to manage the emotional ups and downs of the trading. It then provides you with a rock-solid trading system designed to take full advantage of your emotional assets.

An account of the 2004 winning season of the Red Sox debunks popular myths and provides statistics and commentary on players and teams to explain how baseball games are won.

A teen programmer at a school for geniuses must join forces with a boy she can't remember to stop a hacker from deleting their memories in Shana Silver’s action-packed YA debut, Mind Games. Arden sells memories. Whether it’s becoming homecoming queen or studying for that all important test, Arden can hack into a classmate’s memories and upload the experience for you just as if you’d lived it yourself. Business is great, right up until the day Arden whites out, losing fifteen minutes of her life and all her memories of the boy across the school yard. The boy her friends assure her she’s had a crush on for years. Arden realizes that her own memories have been hacked, but they haven’t just been stolen and shared... they’ve been removed. And she’s not the only one: her mysterious crush, Sebastian, has lost ALL of his memories. But how can they find someone who has the power to make them forget everything they’ve learned? Praise from the Swoon Reads community: “An absolute roller coaster ride.... I loved it. I absolutely loved it!” —Pamela Delupio “An awesome concept and a gripping mystery... a wild ride from beginning to end.” —T. K. Yeager

Eye-opening contributions from the stars of game make this a powerful, groundbreaking investigation into the mind of the professional golfer. The perfect gift for Father's Day. * SHORTLISTED FOR THE TELEGRAPH SPORTS BOOK AWARDS * Professional golf is the most remorseless of sports, unique in the complexity of its demands. Technical perfection must be produced in short, concentrated bursts of synchronised movement. Huge mental strength is required. Why, then, do we know so little about what it takes to succeed - even survive - at the highest level? What separates the good from the great? What are the rituals of preparation and execution? How does an elite team come together? In a truly groundbreaking exposé of professional golf, Michael Calvin and Thomas Bjorn - captain of the 2018 European Ryder Cup Team - capture the distinctive nature of the game, and the principles and philosophies of players who dominate the world rankings. With unprecedented access to the European Tour players, and in-depth interviews with the European Ryder Cup team, Calvin reveals a sport which operates entirely within the finest margins of excellence.

Analysis of how Chinese thought and culture have affected Japan, Korea, and Taiwan, and how Japanese conquest and culture have had their effect on the rest of Asia.

Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.